The Australian construction industry is currently experiencing a boom, despite the challenges caused by the pandemic. HIA chief economist, Tim Reardon said “This strong level of home building activity suggests that the current boom in residential construction will be sustained throughout 2022.” While none of us know exactly what the future holds, we all know the boom must end at some point.
Due to the construction boom, most in the industry are doing well financially without the need for any real marketing efforts. In fact, they are struggling to keep up with the workload with staff shortages making matters worse. As some stage the tide will turn and construction companies will need to put more focus on marketing.
It’s time to start putting in place what you’ll need for your marketing so you can succeed even if the industry takes a nosedive.
Most companies these days understand your website is a key foundation to your marketing efforts. Your website is one of the most important tools to represent your brand and attract leads, but many struggle to find a way to make it work for them.
In this blog post we will explore five tips that construction companies can use to improve their online presence and generate more leads.
A website can serve many purposes. For the construction industry one thing that’s critical is the need to portray a professional image. If you want to create a great impression on your potential customers then you must ensure your branding is professional. This helps to build trust in your company.
Of course, you’ll need a great logo as part of your branding efforts. You will also need a consistent look and feel throughout all your marketing collateral including your website.
Things change fast in many construction businesses and the online world changes even faster. Your website content may have been effective a few years ago but it may not be as effective today. You should review your website content now to ensure you are delivering the right message to your target market.
Are you promoting your latest services on your website? Are you showcasing successful projects and other case studies worth sharing? If not, you’re missing out on potential business.
Construction businesses need clear and simple website structure with simple navigation so visitors can find what they are looking for quickly. A website that is easy to navigate, looks great and showcases your work in the best light is important. You’ll also want to ensure it works well on mobile devices. It’s also wise to structure your website in a way that allows for easy expansion in the future.
By putting the right structures in place, you can more easily keep your website up-to-date with the latest news, services and case studies. You’ll also make it easier to give your website a facelift in future, without the need to rebuild everything from scratch.
Building your website in a way that is easy to update with new content helps to keep it fresh and relevant. Adding a blog to your website is often the best way you can do this. You could also add a gallery where you update new projects you’ve worked on.
Articles or blogs allow you to explore new topics and ideas, creating fresh content for visitors to engage with. Search engines also love fresh, unique content being added to your website because it shows it is likely to be well maintained and up to date.
It’s important to consider what you want people to get from visiting your website before you start designing it. Generally, it’s not just about promoting your brand, services and projects on your website. You’ll also need to think about how you can generate leads from your website. This means having a strong call to action (CTA) in place and making it easy for visitors to contact you.
For many construction companies, the best quality leads make contact through direct phone calls so you should feature your phone number in a prominent place so it can’t be missed. Live chat can also be successful in generating leads if you have staff to respond to enquiries. There are also options to outsource the live chat monitoring if you wish.
With the workload construction companies have been under over the last couple of years, we see many websites that need an overhaul. Some benefit for just a quick and easy design update (we call it a website facelift), others need a more wholistic website designed and developed.
Construction companies are always looking for new ways to be more efficient and effective. This is why it’s important that you have a website that is easy to use, customer-friendly, and simple to navigate.
Improving the online presence for your construction company may prove to be critical in 2022. By following these tips, we trust you put your best foot forward and generating more leads through your website. Contact us to see how we may be able to support your construction company further. We’d be happy to have a chat!