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10 Web Design Predictions for 2020

2020 Vision… there I said it. Cheesy I know, but I wanted to get in first with my predictions for the new year. As tech trends continue evolving, so too do web design options and there’s no sign of them slowing down either. Designers constantly push the limits and explore new ideas, offering solutions to […]

10 Tips for B2B Websites

When it comes to B2B customers, there’s one important thing to keep in mind: they are less likely to make impulsive buying decisions like B2C may do. This general rule of thumb will vary according to a number of factors. The fact that B2B customers are often making a substantial investment also means they may […]

Stand for Something! Define Your Company’s Core Values

It’s not the 1990’s anymore. Great companies aren’t just about profits and sales; they also stand for something. If you want to position yourself in the market, capture and keep customers, make sales, but also attract and retain talented team members, you need to define your core values, ideally from the start. Do you value […]

User Intent: How to Analyse and Optimise Your Website

If you want to convince people to visit your website, use your services, buy your products, register for a webinar, or subscribe to a newsletter, you must consider their intent! What are they searching for and how can you best answer their needs? Search Engine Optimisation (SEO) is constantly evolving, particularly when it comes to […]

5 Counterintuitive Strategies to Grow Your Business

If you type “how to grow your business” in Google, most of the articles you’ll find on the topic will contain similar advice: set a clear goal, have a detailed marketing plan, be consistent… These tips are generally fine if you want to achieve average success. However, if your goal is to be among the […]

Why Social Responsibility Strengthens Business

At Uplift 360, we increased our social responsibility and financial giving this year and have had a great response from our clients and friends. It’s something we’ve considered for a long time but made the decision to do something about now. Why? Because we can, and it’s the right thing to do. It’s also a […]

How to Create a Call-to-Action (CTA) That Converts

While most of us are reluctant to give our email address away out of fear of receiving spam, we will if the offer holds a strong enough perceived value. Just think about how many times you have downloaded or signed up for something online. The offer hits us right in the sweet spot. Most of […]

How to Improve Customer Experience (CX) in 2019

As the digital revolution continues to transform the world, customers are expecting more online. While our expectations are higher, customer loyalty is decreasing, which can put businesses under pressure; yet, it’s a huge opportunity if your business can get it right. Considering the research that poor Customer Experience (CX) in Australia is costing businesses $122B […]

5 Ways to Use Social Proof to Increase Conversions

Social proof isn’t a new concept. Dr Robert Cialdini coined the term in the 1980s to explain people’s susceptibility to follow the actions of the masses. In fact, social proof is all around us. Just look at stores with celebrity faces plastered on their windows to persuade customers that their products are the best, or […]

Sell More by Being Human and Building Relationships

Many businesses make the mistake of forgetting that their customers are real people with real emotions. Just like you and I, they are part of a family, a social network and a community, and they make decisions based on past experiences, emotions and trusted recommendations. This is a simple, yet important point for businesses to […]