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Website Performance Specialist
03 9999 7967
  • social proof Wes Towers
    • Wes Towers
    • 12 Dec 18
    5 Ways to Use Social Proof to Increase Conversions

    Social proof isn’t a new concept. Dr Robert Cialdini coined the term in the 1980s to explain people’s susceptibility to follow the actions of the masses. In fact, social proof is all around us. Just look at stores with celebrity faces plastered on their windows to persuade customers that their products are the best, or […]

  • family business Wes Towers
    • Wes Towers
    • 12 Nov 18
    Sell More by Being Human and Building Relationships

    Many businesses make the mistake of forgetting that their customers are real people with real emotions. Just like you and I, they are part of a family, a social network and a community, and they make decisions based on past experiences, emotions and trusted recommendations. This is a simple, yet important point for businesses to […]

  • real business people Wes Towers
    • Wes Towers
    • 8 Oct 18
    Humans First: Why We Believe Real People Matter in Business

    We have recently launched the new brand ‘Uplift 360’ and have taken this as an opportunity to reassess everything we’ve done in the past as ‘Omnific Design’. While we’ve got a strong, loyal customer base who we continue to serve, the direction of the business has evolved over the years. For the most part, this […]

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