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industry

The Power of Cross-Industry Research to Inspire Your Website

For many of us who launch our own small businesses, we start with what we know. We may have been in our industry for years and we pick up on what we deem to be best practice. We model our businesses on those ideas. We may identify something in our industry that we thought could […]

spy

Website Reverse Engineering for Beginners

Are you interested in building an engaging website that attracts traffic, leads, and sales? It can feel overwhelming and confusing when you first get started. How can you know what works or doesn’t work in your niche or industry? What happens if you spend a fortune on a website and it doesn’t perform well? There […]

duplicate content

What Is “Website Reverse Engineering” and How To Do It Right

Digital marketers will talk all day about strategy. They’re happy to share how they choose the best keywords, conversions, their social media calendars, the analytics they use, and how well their clients are doing. What they are not always completely transparent with is the processes and research they use to produce results. Website reverse engineering […]

reverse engineering

Secrets to Website Reverse Engineering

Whether you’ve just started a business or you are looking for ways to widen your reach, building a well-designed website is the ticket to success. The proper element and placements can make all the difference when it comes to website traffic and conversion. Building a website can be a lot of work. There are so […]

planning meeting

Planning strategies for your website redesign

I recently released our latest e-book “Small Tweaks, Big Impact Websites” and I’ve been encouraged by the feedback being received. It’s been interesting to see how small-business owners have looked at the strategies that’s outlined in the e-book and adapted them to suit their needs. For many it’s been a key first step in planning […]

Minimalist design

The Benefits of a One-Page Website

One-page websites are making a comeback. It might have something to do with our diminishing attention spans. Or maybe it’s being driven by mobile-first design. Either way, one-page websites can be a great way to engage customers if you don’t already have a website or your current website isn’t helping you grow your business. Compared […]

ux plan

Usability testing for your under-performing website

If you’re considering a website redesign, the most beneficial situation to find yourself in is realising your website may be just a few small tweaks from producing a far better outcome. Whilst that’s not always the case, it’s worth working through the process to understand your options. If you’ve let it go too long and […]

Torquay beach

How to Optimise Your Website for 2021

Are you planning to take your business to the next level in 2021? Maybe 2020 has been brutal on your business and you’re looking to relaunch and get it back on track. This time of year, tends to be a busy time for me, preparing proposals for clients who plan to kick off new marketing […]

search online

5 Reasons Why Businesses Should Have an SEO Strategy

One of the best ways to get your brand to stand out among a sea of competitors online is by using SEO, or search engine optimisation. SEO can help build a foundation for your company’s long-term success—as long as you produce and distribute content, traffic will keep coming to your site. Here are some ways […]

stained glass

How to Tweak a Website to Improve Your Conversions

I was having a chat to a local business owner from Torquay last week and he mentioned that he’s done reasonably well online through social media but he felt his website is letting him down. He was getting plenty of business through his social media presence due to his reputation in his industry but he […]