Blog

Scroll Down
research

Research Methodology to Understand Your Website Audience

Prior to designing or reworking your website you need to understand your audience. As the e-book “Small Tweaks, Big Impact Websites“ explains, there are simple ways you can analyse human behaviour and how real humans interact with your website. Below I’ve listed techniques from the e-book that help you understand your target audience’s goals, problems, […]

roll the dice

Page Experience: Google’s New Ranking Factor

I’m not sure if you’ve heard about the latest update announced by Google. People I’ve spoken to are quite concerned about what it might mean for their rankings because it could be a game changer. It could be the biggest shift we’ve seen for quite some time. But the good news is that they’ve given […]

business coach

3 Steps to Attracting High-Ticket Clients to Your Coaching or Consulting Business

We’re going to look at three powerful ways you can attract high-ticket clients to your business. It’s not a complicated system by any means. The first step is to reverse engineer success. The second step is to provide a transformational offer. The last step is the strategy call. It’s that simple. It’s not a complex […]

client meeting

User Experience (UX) Hacks for Your Website Redesign

If you’ve been in business any length of time you probably have a website. It doesn’t matter whether your company is large or you operate a small, home-based business, almost every business owner understands the value of having a website. Most people will research your company online before they make a significant purchase, especially if […]

secret

SEO That Will Kill Your Blog (My Secret Confession)

Having quality content is key to how well your website ranks in search engines. This is one of the reasons many of us choose to include a blog within our websites. It allows up to keep our main webpages clean, clear, and compelling while providing juicy content search engines will love within a blog. Over […]

success

Service Providers: Make Your Competition Irrelevant

Launching a new service-based business for the first time is an exciting and terrifying experience. It was for me when I began. Like me, you’ve probably been doing the work in your industry for many years and know you’re paid just a fraction of the hourly rate your boss charges out. It’s time to stick […]

Torquay surf

Torquay Company Creating Waves by Claiming They Are Not a Brand

Remember the good old days when going to the beach for a swim or surf was considered healthy? It got me thinking about one of my last trips down to the Torquay beach back in January. Ever heard of a surf gear company in Torquay that claimed not to be a brand? I hadn’t either, […]

social media addiction

Marketing Lessons Learned From a Guy with No Website or Social Media

Spoiler Alert! This blog post is about positioning yourself or your business as the prize. These days, we are encouraged by digital agencies and social media experts to be online, publish regularly, and engage in conversations. The theory is you’ll create brand recognition, people will get to know you, and learn to like and trust […]

secret

Want to Know a Secret Marketing Hack?

It’s summer in Australia, and my kids love to spend as much time as they can at the beach. The only way to get them off the beach is when they are ‘starving’. It’s usually late in the day and with all the surfing and swimming the kids are ready for a huge feed. Just […]

retro design

Was Your Website Designed for You or Your Customer?

There are several ways businesses approach website design. Design is subjective. We all have our own tastes and preferences. Some of us love clean and understated design where others love vibrant colours and movements. There’s no one-size-fits-all solution, so this presents a challenge. How do you know your website is designed in a way that […]