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Torquay surf

Torquay Company Creating Waves by Claiming They Are Not a Brand

Remember the good old days when going to the beach for a swim or surf was considered healthy? It got me thinking about one of my last trips down to the Torquay beach back in January. Ever heard of a surf gear company in Torquay that claimed not to be a brand? I hadn’t either, […]

social media addiction

Marketing Lessons Learned From a Guy with No Website or Social Media

Spoiler Alert! This blog post is about positioning yourself or your business as the prize. These days, we are encouraged by digital agencies and social media experts to be online, publish regularly, and engage in conversations. The theory is you’ll create brand recognition, people will get to know you, and learn to like and trust […]

secret

Want to Know a Secret Marketing Hack?

It’s summer in Australia, and my kids love to spend as much time as they can at the beach. The only way to get them off the beach is when they are ‘starving’. It’s usually late in the day and with all the surfing and swimming the kids are ready for a huge feed. Just […]

retro design

Was Your Website Designed for You or Your Customer?

There are several ways businesses approach website design. Design is subjective. We all have our own tastes and preferences. Some of us love clean and understated design where others love vibrant colours and movements. There’s no one-size-fits-all solution, so this presents a challenge. How do you know your website is designed in a way that […]

heavenly sky

10 Web Design Predictions for 2020

2020 Vision… there I said it. Cheesy I know, but I wanted to get in first with my predictions for the new year. As tech trends continue evolving, so too do web design options and there’s no sign of them slowing down either. Designers constantly push the limits and explore new ideas, offering solutions to […]

10 Tips for B2B Websites

When it comes to B2B customers, there’s one important thing to keep in mind: they are less likely to make impulsive buying decisions like B2C may do. This general rule of thumb will vary according to a number of factors. The fact that B2B customers are often making a substantial investment also means they may […]

Stand for Something! Define Your Company’s Core Values

It’s not the 1990’s anymore. Great companies aren’t just about profits and sales; they also stand for something. If you want to position yourself in the market, capture and keep customers, make sales, but also attract and retain talented team members, you need to define your core values, ideally from the start. Do you value […]

User Intent: How to Analyse and Optimise Your Website

If you want to convince people to visit your website, use your services, buy your products, register for a webinar, or subscribe to a newsletter, you must consider their intent! What are they searching for and how can you best answer their needs? Search Engine Optimisation (SEO) is constantly evolving, particularly when it comes to […]

5 Counterintuitive Strategies to Grow Your Business

If you type “how to grow your business” in Google, most of the articles you’ll find on the topic will contain similar advice: set a clear goal, have a detailed marketing plan, be consistent… These tips are generally fine if you want to achieve average success. However, if your goal is to be among the […]

Why Social Responsibility Strengthens Business

At Uplift 360, we increased our social responsibility and financial giving this year and have had a great response from our clients and friends. It’s something we’ve considered for a long time but made the decision to do something about now. Why? Because we can, and it’s the right thing to do. It’s also a […]