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image design

How Your Website Visuals Can Generate More Leads

2020 has been a busy year for us as more businesses have invested more heavily in the digital marketing world. We are well-acquainted with the ever-present reality that even the smallest of details can make or break a website. Since I’m in the game, day in, day out, I don’t tend to notice the shift […]

slow website

2 Effective Ways to Improve Your WordPress Speed

Among the giants of today’s web development world, WordPress (WP) stand’s head and shoulders above the rest with about 35% of the internet powered by this free content management system (CMS). While WP first launched in 2003 from humble beginnings, it’s now been more than a decade of domination as a CMS. It’s now used […]

traffic

3 Keys to Increasing Traffic to Your Website

Many business owners understand the power of pay-per-click (PPC) campaigns and content marketing to boost traffic to their websites. The more eye-balls on your website, the better right? Yes… kinda… PPC and content marketing can be effective strategies to attract visitors to your website. The problem is they won’t produce a good return on investment […]

main street business

Website Optimisation – How to Reach Google’s Front Page

Using the internet to improve your business’s performance is no longer optional; it’s now essential for most business’s. Since the global pandemic hit, we’ve seen an increase in businesses hiring digital agencies to develop new websites or improve and enhance what they already have. The trouble is, many are attracted to the glitz and glamour […]

Analytics

How to Optimise Your Website to Improve Your Business

Any business, no matter the size, can benefit from having a stable online presence. Most of your target market are probably online daily so it’s a must to maintain a good website where your potential customers can conveniently find out about your products or services. In makes sense that it would also be useful to […]

doors

Radical vs incremental website redesign

When it comes to website redesign, you have two paths you can take: the radical and the incremental. In the radical approach, you overhaul your website in one go. Alternatively, the incremental approach requires you to make individual changes and test to see if they work. Each method has its own advantages and disadvantages. If […]

coronavirus

Top 4 Benefits of Getting a Website for Your Business During COVID-19

There has never been a more opportune time to get your business a website than today. With businesses forced to close their brick-and-mortar operations due to the COVID-19 pandemic, having an online presence may be a small business’ best bet in staying profitable. Having a business website was beneficial before the pandemic hit—and it will […]

small business

3 Web Design Tips Every Small Business Owner Should Follow

A solid online presence establishes your credibility as a business, allows you to reach more customers, and boosts your sales. The most effective way to achieve this is by building a functional, yet beautiful business website. Now that the typical consumer’s purchase process involves checking a website before making a purchase or booking a service, […]

research

Research Methodology to Understand Your Website Audience

Prior to designing or reworking your website you need to understand your audience. As the e-book “Small Tweaks, Big Impact Websites“ explains, there are simple ways you can analyse human behaviour and how real humans interact with your website. Below I’ve listed techniques from the e-book that help you understand your target audience’s goals, problems, […]

roll the dice

Page Experience: Google’s New Ranking Factor

I’m not sure if you’ve heard about the latest update announced by Google. People I’ve spoken to are quite concerned about what it might mean for their rankings because it could be a game changer. It could be the biggest shift we’ve seen for quite some time. But the good news is that they’ve given […]