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Analytics

How to Optimise Your Website to Improve Your Business

Any business, no matter the size, can benefit from having a stable online presence. Most of your target market are probably online daily so it’s a must to maintain a good website where your potential customers can conveniently find out about your products or services. In makes sense that it would also be useful to […]

doors

Radical vs incremental website redesign

When it comes to website redesign, you have two paths you can take: the radical and the incremental. In the radical approach, you overhaul your website in one go. Alternatively, the incremental approach requires you to make individual changes and test to see if they work. Each method has its own advantages and disadvantages. If […]

coronavirus

Top 4 Benefits of Getting a Website for Your Business During COVID-19

There has never been a more opportune time to get your business a website than today. With businesses forced to close their brick-and-mortar operations due to the COVID-19 pandemic, having an online presence may be a small business’ best bet in staying profitable. Having a business website was beneficial before the pandemic hit—and it will […]

small business

3 Web Design Tips Every Small Business Owner Should Follow

A solid online presence establishes your credibility as a business, allows you to reach more customers, and boosts your sales. The most effective way to achieve this is by building a functional, yet beautiful business website. Now that the typical consumer’s purchase process involves checking a website before making a purchase or booking a service, […]

research

Research Methodology to Understand Your Website Audience

Prior to designing or reworking your website you need to understand your audience. As the e-book “Small Tweaks, Big Impact Websites“ explains, there are simple ways you can analyse human behaviour and how real humans interact with your website. Below I’ve listed techniques from the e-book that help you understand your target audience’s goals, problems, […]

roll the dice

Page Experience: Google’s New Ranking Factor

I’m not sure if you’ve heard about the latest update announced by Google. People I’ve spoken to are quite concerned about what it might mean for their rankings because it could be a game changer. It could be the biggest shift we’ve seen for quite some time. But the good news is that they’ve given […]

business coach

3 Steps to Attracting High-Ticket Clients to Your Coaching or Consulting Business

We’re going to look at three powerful ways you can attract high-ticket clients to your business. It’s not a complicated system by any means. The first step is to reverse engineer success. The second step is to provide a transformational offer. The last step is the strategy call. It’s that simple. It’s not a complex […]

client meeting

User Experience (UX) Hacks for Your Website Redesign

If you’ve been in business any length of time you probably have a website. It doesn’t matter whether your company is large or you operate a small, home-based business, almost every business owner understands the value of having a website. Most people will research your company online before they make a significant purchase, especially if […]

secret

SEO That Will Kill Your Blog (My Secret Confession)

Having quality content is key to how well your website ranks in search engines. This is one of the reasons many of us choose to include a blog within our websites. It allows up to keep our main webpages clean, clear, and compelling while providing juicy content search engines will love within a blog. Over […]

success

Service Providers: Make Your Competition Irrelevant

Launching a new service-based business for the first time is an exciting and terrifying experience. It was for me when I began. Like me, you’ve probably been doing the work in your industry for many years and know you’re paid just a fraction of the hourly rate your boss charges out. It’s time to stick […]