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5 Counterintuitive Strategies to Grow Your Business

If you type “how to grow your business” in Google, most of the articles you’ll find on the topic will contain similar advice: set a clear goal, have a detailed marketing plan, be consistent… These tips are generally fine if you want to achieve average success. However, if your goal is to be among the […]

Why Social Responsibility Strengthens Business

At Uplift 360, we increased our social responsibility and financial giving this year and have had a great response from our clients and friends. It’s something we’ve considered for a long time but made the decision to do something about now. Why? Because we can, and it’s the right thing to do. It’s also a […]

How to Create a Call-to-Action (CTA) That Converts

While most of us are reluctant to give our email address away out of fear of receiving spam, we will if the offer holds a strong enough perceived value. Just think about how many times you have downloaded or signed up for something online. The offer hits us right in the sweet spot. Most of […]

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What to Look for When Hiring a Digital Agency

Assessing a digital agency can be a daunting task particularly when you are starting a small business. After all, what is good or bad design and what are realist goals and objectives. Isn’t it all subjective? The answer in short is No. Good digital agencies successfully communicates the clients intended message and encourages the desired response from customers and […]

How to Improve Customer Experience (CX) in 2019

As the digital revolution continues to transform the world, customers are expecting more online. While our expectations are higher, customer loyalty is decreasing, which can put businesses under pressure; yet, it’s a huge opportunity if your business can get it right. Considering the research that poor Customer Experience (CX) in Australia is costing businesses $122B […]

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How to Make Direct Response Marketing Work

Amongst all the marketing noise on the internet, getting your advertising message out there is not always easy, especially when you feel you have to compete with some of the big well-known brands. One way through the maze is to engage in direct marketing – also sometimes referred to as direct response marketing, or simply […]

5 Ways to Use Social Proof to Increase Conversions

Social proof isn’t a new concept. Dr Robert Cialdini coined the term in the 1980s to explain people’s susceptibility to follow the actions of the masses. In fact, social proof is all around us. Just look at stores with celebrity faces plastered on their windows to persuade customers that their products are the best, or […]

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Is Growth Hacking Right For Your Melbourne Business?

When you hear the word ‘hacking’ it probably conjures up a pretty radical image in your mind – which is hardly surprising since it is often used in a negative way. In the business context, however, hacking refers to streamlining your path to success. It’s about using radical, out-of-the-box, and original ideas to produce a measurable result. […]

Sell More by Being Human and Building Relationships

Many businesses make the mistake of forgetting that their customers are real people with real emotions. Just like you and I, they are part of a family, a social network and a community, and they make decisions based on past experiences, emotions and trusted recommendations. This is a simple, yet important point for businesses to […]

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The Value of Professional Logo Design

In some of our previous posts we have talked about the importance of developing a brand, even for a very small business. A part of brand development is the creation and design of the brand’s logo. WHAT’S IN A LOGO? A logo is a brand’s ‘mark’ or symbolic representation. It enables people to recognise a […]