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creative process

The Value of Professional Logo Design

In some of our previous posts we have talked about the importance of developing a brand, even for a very small business. A part of brand development is the creation and design of the brand’s logo. WHAT’S IN A LOGO? A logo is a brand’s ‘mark’ or symbolic representation. It enables people to recognise a […]

real people

Humans First: Why We Believe Real People Matter in Business

We have recently launched the new brand ‘Uplift 360’ and have taken this as an opportunity to reassess everything we’ve done in the past as ‘Omnific Design’. While we’ve got a strong, loyal customer base who we continue to serve, the direction of the business has evolved over the years. For the most part, this […]

web design crimes

The Top Web Design Crimes

Some people save money at the supermarket buying no brand items, some save money buying items on ebay.com others buy bulk at wholesale outlets. In many cases, these ideas work well to save you money. The key with all these money saving tips is to understand the product and it’s value. The problem is, when […]

deal

Why You Should Focus Your Marketing on Your Tribe

Businesses tend to use marketing as a way to generate new business by acquiring new customers yet neglect the customers they have served in the past. Marketing can be an effective tool to reach new customers yet it’s even more powerful when used to develop relationships with existing customers, maximising their loyalty to your business. […]

physicist

Is SEO Dead?

When you are looking to buy something and you are not sure where to go, what do you do? Google it! Being positioned near the top of search results means you are positioned in front of a hungry crowd, ready to buy. That’s the goal for Search Engine Optimisation (SEO) and unfortunately it’s an industry […]

business growth

How To Keep Your Blog Fresh

I talk to a lot of people about the power of blogging and there’s a common question I hear all the time – “How on earth am I going to find something to write about on a regular basis?” One of the easiest ways to come up with fresh ideas is reading other blogs. You might […]

charts

Make Your Online Marketing Plan Flexible

As more and more small business owners are becoming tech-savvy and using the Internet to increase their sales, online marketing is getting more competitive. Many are putting together long term online marketing plans that may be putting their success at risk. The digital landscape is evolving fast. The tools and capabilities of those tools change continually so […]

thought leader

Right Brain Marketing

I had an interesting call from a potential client (or spy) yesterday. They had prepared a number of questions that we ran through on the spot when they called. While they didn’t want to say exactly who they were, they told me they were a high-end business coaching company. I was intrigued with the approach […]

Williamstown

The New SEO – Website Eye Candy

One of the most effective ways to increase your traffic and improve your conversion rates is to make your website more attractive. Search engines are getting smarter and smarter. They know if visitors are not spending much time on your website and that plays a part in how well they rank you in the search […]

charts

The Science Behind Website Design

Analytical Thinking + Artistic Interpretation = True Creativity Good website design is not just about the visual look and feel. It’s about the complete website experience. It involves creative expression but also an understanding of how people interact with websites. Good website designers help clients communicate their message in a clear and meaningful way. The graphics used […]