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5 Ways to Use Social Proof to Increase Conversions

Social proof isn’t a new concept. Dr Robert Cialdini coined the term in the 1980s to explain people’s susceptibility to follow the actions of the masses. In fact, social proof is all around us. Just look at stores with celebrity faces plastered on their windows to persuade customers that their products are the best, or […]

guerrilla marketing

Is Growth Hacking Right For Your Melbourne Business?

When you hear the word ‘hacking’ it probably conjures up a pretty radical image in your mind – which is hardly surprising since it is often used in a negative way. In the business context, however, hacking refers to streamlining your path to success. It’s about using radical, out-of-the-box, and original ideas to produce a measurable result. […]

Sell More by Being Human and Building Relationships

Many businesses make the mistake of forgetting that their customers are real people with real emotions. Just like you and I, they are part of a family, a social network and a community, and they make decisions based on past experiences, emotions and trusted recommendations. This is a simple, yet important point for businesses to […]

creative process

The Value of Professional Logo Design

In some of our previous posts we have talked about the importance of developing a brand, even for a very small business. A part of brand development is the creation and design of the brand’s logo. WHAT’S IN A LOGO? A logo is a brand’s ‘mark’ or symbolic representation. It enables people to recognise a […]

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Humans First: Why We Believe Real People Matter in Business

We have recently launched the new brand ‘Uplift 360’ and have taken this as an opportunity to reassess everything we’ve done in the past as ‘Omnific Design’. While we’ve got a strong, loyal customer base who we continue to serve, the direction of the business has evolved over the years. For the most part, this […]

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The Top Web Design Crimes

Some people save money at the supermarket buying no brand items, some save money buying items on ebay.com others buy bulk at wholesale outlets. In many cases, these ideas work well to save you money. The key with all these money saving tips is to understand the product and it’s value. The problem is, when […]

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Why You Should Focus Your Marketing on Your Tribe

Businesses tend to use marketing as a way to generate new business by acquiring new customers yet neglect the customers they have served in the past. Marketing can be an effective tool to reach new customers yet it’s even more powerful when used to develop relationships with existing customers, maximising their loyalty to your business. […]

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Is SEO Dead?

When you are looking to buy something and you are not sure where to go, what do you do? Google it! Being positioned near the top of search results means you are positioned in front of a hungry crowd, ready to buy. That’s the goal for Search Engine Optimisation (SEO) and unfortunately it’s an industry […]

business growth

How To Keep Your Blog Fresh

I talk to a lot of people about the power of blogging and there’s a common question I hear all the time – “How on earth am I going to find something to write about on a regular basis?” One of the easiest ways to come up with fresh ideas is reading other blogs. You might […]

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Make Your Online Marketing Plan Flexible

As more and more small business owners are becoming tech-savvy and using the Internet to increase their sales, online marketing is getting more competitive. Many are putting together long term online marketing plans that may be putting their success at risk. The digital landscape is evolving fast. The tools and capabilities of those tools change continually so […]