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Why You Should Focus Your Marketing on Your Tribe

Businesses tend to use marketing as a way to generate new business by acquiring new customers yet neglect the customers they have served in the past. Marketing can be an effective tool to reach new customers yet it’s even more powerful when used to develop relationships with existing customers, maximising their loyalty to your business. […]

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Is SEO Dead?

When you are looking to buy something and you are not sure where to go, what do you do? Google it! Being positioned near the top of search results means you are positioned in front of a hungry crowd, ready to buy. That’s the goal for Search Engine Optimisation (SEO) and unfortunately it’s an industry […]

business growth

How To Keep Your Blog Fresh

I talk to a lot of people about the power of blogging and there’s a common question I hear all the time – “How on earth am I going to find something to write about on a regular basis?” One of the easiest ways to come up with fresh ideas is reading other blogs. You might […]

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Make Your Online Marketing Plan Flexible

As more and more small business owners are becoming tech-savvy and using the Internet to increase their sales, online marketing is getting more competitive. Many are putting together long term online marketing plans that may be putting their success at risk. The digital landscape is evolving fast. The tools and capabilities of those tools change continually so […]

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Right Brain Marketing

I had an interesting call from a potential client (or spy) yesterday. They had prepared a number of questions that we ran through on the spot when they called. While they didn’t want to say exactly who they were, they told me they were a high-end business coaching company. I was intrigued with the approach […]

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The New SEO – Website Eye Candy

One of the most effective ways to increase your traffic and improve your conversion rates is to make your website more attractive. Search engines are getting smarter and smarter. They know if visitors are not spending much time on your website and that plays a part in how well they rank you in the search […]

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The Science Behind Website Design

Analytical Thinking + Artistic Interpretation = True Creativity Good website design is not just about the visual look and feel. It’s about the complete website experience. It involves creative expression but also an understanding of how people interact with websites. Good website designers help clients communicate their message in a clear and meaningful way. The graphics used […]

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Did Blogging Kill the PR Star?

I don’t want to play the semantics game however there are many ways people define public relations or PR. My definition of public relations is a strategic effort to influence public perception. If you define PR this way then no, PR is not dead. If you think of old school PR agencies where people try […]

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Human Behaviour and Graphic Design

Have you ever wondered why some companies seem to be more successful with their marketing than others? No matter what business you are in, it’s likely there are millions of messages all competing for the attention of your target markets, yet only some messages produce the results companies set out to achieve. No matter what […]

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Social Validation and Marketing

The bystander effect refers to how people react upon experiencing a sudden event in a social situation. Bystanders seem to largely remain apathetic to someone in dire need of immediate help, even out in public when a large crowd is present. Research suggests a lone bystander seeing a person in physical need is far more […]