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business growth

The Top 11 Life Coach Marketing Strategies

Marketing strategies usually depend on the kind of life coach you are. They are influenced by your experience, where you are located and the people you are trying to attract. In the life coaching industry, make sure you develop strategies that will let you build a relationship with your clients and prospects. Strategies that will […]

business growth

How to Refine Your Website Goals and Objectives

Make short and long-term goals for your website and provide this information to your web designer. With this information, they can work towards helping you achieve your goals in the most efficient way. When your web designer understands where things are headed, they will be able to come up with a design and structure that […]


The Impact of Graphic Design in Marketing

Marketing design is very different to editorial design. Grabbing and retaining the attention of viewers is the focus. There are many trends in design and many foundational principles that will outlast the trends. To create an effective marketing design you must understand the importance of having a ‘call to action’ and the ‘look and feel’ […]


How to Use Brand Features and Benefits

When building a brand, you should be aware of how the features of your product will benefit customers. Consider which brand features will matter most to prospects and customers. Remember, brand features drive decisions only when the benefits are clearly understood. It’s important to attract new customers without losing your established, faithful clients. You should […]


How to Establish Brand Values

Establishing the values your company believes in is essential in building an authentic, trustworthy brand. Your values should reinforce the vision of the business. Good values create an enduring belief that will guide your decision making process in every part of your business that impacts on your brand. When consumers understand the values of your […]