Blog

Scroll Down
phone

The Impact of Graphic Design in Marketing

Marketing design is very different to editorial design. Grabbing and retaining the attention of viewers is the focus. There are many trends in design and many foundational principles that will outlast the trends. To create an effective marketing design you must understand the importance of having a ‘call to action’ and the ‘look and feel’ […]

success

How to Use Brand Features and Benefits

When building a brand, you should be aware of how the features of your product will benefit customers. Consider which brand features will matter most to prospects and customers. Remember, brand features drive decisions only when the benefits are clearly understood. It’s important to attract new customers without losing your established, faithful clients. You should […]

charts

How to Establish Brand Values

Establishing the values your company believes in is essential in building an authentic, trustworthy brand. Your values should reinforce the vision of the business. Good values create an enduring belief that will guide your decision making process in every part of your business that impacts on your brand. When consumers understand the values of your […]