Research Methodology to Understand Your Website Audience
Prior to designing or reworking your website you need to understand your audience. As the e-book “Small Tweaks, Big Impact Websites“ explains, there are simple ways you can analyse human behaviour and how real humans interact with your website. Below I’ve listed techniques from the e-book that help you understand your target audience’s goals, problems, […]
Was Your Website Designed for You or Your Customer?
There are several ways businesses approach website design. Design is subjective. We all have our own tastes and preferences. Some of us love clean and understated design where others love vibrant colours and movements. There’s no one-size-fits-all solution, so this presents a challenge. How do you know your website is designed in a way that […]
10 Web Design Predictions for 2020
2020 Vision… there I said it. Cheesy I know, but I wanted to get in first with my predictions for the new year. As tech trends continue evolving, so too do web design options and there’s no sign of them slowing down either. Designers constantly push the limits and explore new ideas, offering solutions to […]
10 Tips for B2B Websites
When it comes to B2B customers, there’s one important thing to keep in mind: they are less likely to make impulsive buying decisions like B2C may do. This general rule of thumb will vary according to a number of factors. The fact that B2B customers are often making a substantial investment also means they may […]
The Top Web Design Crimes
Some people save money at the supermarket buying no brand items, some save money buying items on ebay.com others buy bulk at wholesale outlets. In many cases, these ideas work well to save you money. The key with all these money saving tips is to understand the product and it’s value. The problem is, when […]
The Science Behind Website Design
Analytical Thinking + Artistic Interpretation = True Creativity Good website design is not just about the visual look and feel. It’s about the complete website experience. It involves creative expression but also an understanding of how people interact with websites. Good website designers help clients communicate their message in a clear and meaningful way. The graphics used […]
Human Behaviour and Graphic Design
Have you ever wondered why some companies seem to be more successful with their marketing than others? No matter what business you are in, it’s likely there are millions of messages all competing for the attention of your target markets, yet only some messages produce the results companies set out to achieve. No matter what […]
Design Briefs – How to Balance Creative Freedom and Instruction
Odds are that when you hire a Melbourne graphic designer, you are doing so because you need the creativity and expertise he or she has to offer in the design field. It is likely that you may fall into one of two categories while working with your chosen designer: either giving rigid, highly detailed instructions […]
The Power of Graphic Design in Marketing
Good graphic design is a highly efficient way of communicating a marketing message visually. It is not just an artwork, but something involving an immense deal of strategic thinking. This includes factors like colours, shapes, fonts, photographs and diagrams, which can all graphically communicate a marketing message. It is about text and graphics combining together […]
Why You Are Crazy Doing Your Own Graphic Design
When you understand how graphic communication techniques help people process information quickly, you will understand the power behind this profit-generating tool. The purpose of graphic design is to communicate a message, quickly and effectively from start to finish. Effective graphic design will work for your bottom line, every time. With this understanding you should view […]