The Power of Cross-Industry Research to Inspire Your Website
For many of us who launch our own small businesses, we start with what we know. We may have been in our industry for years and we pick up on what we deem to be best practice. We model our businesses on those ideas. We may identify something in our industry that we thought could […]
Secrets to Website Reverse Engineering
Whether you’ve just started a business or you are looking for ways to widen your reach, building a well-designed website is the ticket to success. The proper element and placements can make all the difference when it comes to website traffic and conversion. Building a website can be a lot of work. There are so […]
Planning strategies for your website redesign
I recently released our latest e-book “Small Tweaks, Big Impact Websites” and I’ve been encouraged by the feedback being received. It’s been interesting to see how small-business owners have looked at the strategies that’s outlined in the e-book and adapted them to suit their needs. For many it’s been a key first step in planning […]
The Benefits of a One-Page Website
One-page websites are making a comeback. It might have something to do with our diminishing attention spans. Or maybe it’s being driven by mobile-first design. Either way, one-page websites can be a great way to engage customers if you don’t already have a website or your current website isn’t helping you grow your business. Compared […]
How to Optimise Your Website for 2021
Are you planning to take your business to the next level in 2021? Maybe 2020 has been brutal on your business and you’re looking to relaunch and get it back on track. This time of year, tends to be a busy time for me, preparing proposals for clients who plan to kick off new marketing […]
How to Tweak a Website to Improve Your Conversions
I was having a chat to a local business owner from Torquay last week and he mentioned that he’s done reasonably well online through social media but he felt his website is letting him down. He was getting plenty of business through his social media presence due to his reputation in his industry but he […]
How Your Website Visuals Can Generate More Leads
2020 has been a busy year for us as more businesses have invested more heavily in the digital marketing world. We are well-acquainted with the ever-present reality that even the smallest of details can make or break a website. Since I’m in the game, day in, day out, I don’t tend to notice the shift […]
3 Keys to Increasing Traffic to Your Website
Many business owners understand the power of pay-per-click (PPC) campaigns and content marketing to boost traffic to their websites. The more eye-balls on your website, the better right? Yes… kinda… PPC and content marketing can be effective strategies to attract visitors to your website. The problem is they won’t produce a good return on investment […]
Radical vs incremental website redesign
When it comes to website redesign, you have two paths you can take: the radical and the incremental. In the radical approach, you overhaul your website in one go. Alternatively, the incremental approach requires you to make individual changes and test to see if they work. Each method has its own advantages and disadvantages. If […]
3 Web Design Tips Every Small Business Owner Should Follow
A solid online presence establishes your credibility as a business, allows you to reach more customers, and boosts your sales. The most effective way to achieve this is by building a functional, yet beautiful business website. Now that the typical consumer’s purchase process involves checking a website before making a purchase or booking a service, […]