Category Archives: Marketing Principles

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industry

The Power of Cross-Industry Research to Inspire Your Website

For many of us who launch our own small businesses, we start with what we know. We may have been in our industry for years and we pick up on what we deem to be best practice. We model our businesses on those ideas. We may identify something in our industry that we thought could […]

duplicate content

What Is “Website Reverse Engineering” and How To Do It Right

Digital marketers will talk all day about strategy. They’re happy to share how they choose the best keywords, conversions, their social media calendars, the analytics they use, and how well their clients are doing. What they are not always completely transparent with is the processes and research they use to produce results. Website reverse engineering […]

reverse engineering

Secrets to Website Reverse Engineering

Whether you’ve just started a business or you are looking for ways to widen your reach, building a well-designed website is the ticket to success. The proper element and placements can make all the difference when it comes to website traffic and conversion. Building a website can be a lot of work. There are so […]

Torquay beach

How to Optimise Your Website for 2021

Are you planning to take your business to the next level in 2021? Maybe 2020 has been brutal on your business and you’re looking to relaunch and get it back on track. This time of year, tends to be a busy time for me, preparing proposals for clients who plan to kick off new marketing […]

business coach

3 Steps to Attracting High-Ticket Clients to Your Coaching or Consulting Business

We’re going to look at three powerful ways you can attract high-ticket clients to your business. It’s not a complicated system by any means. The first step is to reverse engineer success. The second step is to provide a transformational offer. The last step is the strategy call. It’s that simple. It’s not a complex […]

secret

SEO That Will Kill Your Blog (My Secret Confession)

Having quality content is key to how well your website ranks in search engines. This is one of the reasons many of us choose to include a blog within our websites. It allows up to keep our main webpages clean, clear, and compelling while providing juicy content search engines will love within a blog. Over […]

success

Service Providers: Make Your Competition Irrelevant

Launching a new service-based business for the first time is an exciting and terrifying experience. It was for me when I began. Like me, you’ve probably been doing the work in your industry for many years and know you’re paid just a fraction of the hourly rate your boss charges out. It’s time to stick […]

Torquay surf

Torquay Company Creating Waves by Claiming They Are Not a Brand

Remember the good old days when going to the beach for a swim or surf was considered healthy? It got me thinking about one of my last trips down to the Torquay beach back in January. Ever heard of a surf gear company in Torquay that claimed not to be a brand? I hadn’t either, […]

social media addiction

Marketing Lessons Learned From a Guy with No Website or Social Media

Spoiler Alert! This blog post is about positioning yourself or your business as the prize. These days, we are encouraged by digital agencies and social media experts to be online, publish regularly, and engage in conversations. The theory is you’ll create brand recognition, people will get to know you, and learn to like and trust […]

10 Tips for B2B Websites

When it comes to B2B customers, there’s one important thing to keep in mind: they are less likely to make impulsive buying decisions like B2C may do. This general rule of thumb will vary according to a number of factors. The fact that B2B customers are often making a substantial investment also means they may […]