Welcome to our new website! You might remember us as Omnific Design however we’ve rebranded to Uplift 360. We’re still trading under the same ABN so not much really changes. Omnific Design is still a registered name we are using for various things (such as book publishing) however we anticipate it will eventually be phased out.
For old time sake, here’s much of the content from the old Omnific Design website…
Om`nif´ic adjective Unlimited power to create
“Empowering a New Breed of Entrepreneurs with Cutting-Edge Websites that Attract More Leads, Graphic Design that Converts More Sales and Systems that Multiply Results Affordably and Fast.”
What Makes Us Different?
Put simply – our clients!
Omnific Design primarily works with entrepreneurs, marketers and small business owners. While you will see in our portfolio, some large companies featured, we intentionally choose to focus on micro-business. We love the entrepreneurial spirit many of these businesses operate by. We come alongside their vision, to help make their dreams a reality. This is what excited and motivates us.
What makes an entrepreneur?
We understand some people feel a little awkward referring to themselves as entrepreneurs. We consider all our clients as entrepreneurs.
An entrepreneur, in the purest sense of the word, is exactly who our clients are. The word was first used by French economist J.B. Say who, in 1800 A.D., said:
“The entrepreneur shifts economic resources out of an area of lower and into an area of higher productivity and greater yield.”
That’s what we are here to help our clients do online.
Is your website generating the additional profit you hoped for in your business? The sad truth is, most are not. It can be heartbreaking when you have invested your time, energy and hard-earned money into a website that is not working. All is not lost. It’s likely that with a few small tweaks and adjustments, you can transform your existing website into a powerful profit-generating machine.
The Pareto Principle
Italian economist, Vilfredo Pareto, discovered a principle in 1906 now often called the 80/20 rule. This principle was first used to describe wealth distribution showing that 80% of the wealth is owned by 20% of the population. With more investigation, these ratios proved true in many areas of business and life. For example, 80% of your results are produced by 20% of your actions. We have found this to be very true in website development.
At Omnific Design we believe in investing time and resources into the 20% of actions that will produce the 80% of your online results.
Why choose Omnific Design?
We have the web design skills, technical know-how and marketing experience that generate leads and sales online. Once we investigate your current situation, we may find your website strategy is 90% fine – and with a little tweaking, can start to produce far better results. We do not have a one-size-fits-all policy. All our projects are customised to meet your specific needs. We believe in the principle of first picking the low-hanging fruit – that is, to do the 20% of the work that will produce 80% of the results.
Wes Towers – Website Marketing Zealot
Wes Towers’ mission is to empower a new breed of entrepreneurs with cutting-edge websites that attract more leads, graphic design that converts more sales and systems that multiply results affordably and fast.
After completing his Bachelor of Visual Arts (Graphic Design/Multimedia) at the Federation University Australia in 1999, Wes moved to Sydney. Working in marketing agencies ignited his passion for online marketing and, returning to Melbourne a few years later, Wes launched his own business. Omnific Design now serves many clients as a marketing-based website specialist.
Wes enjoys educating and partnering with small business owners, marketers and entrepreneurs through workshops, seminars and one-on-one training. He also provides website design, development and Search Engine marketing services.
His skills and capabilities include visual and conceptual creativity and an ability to apply marketing principles to new or existing websites. He also has an excellent knowledge of Search Engine Optimisation, response-based web design and technical experience in website design and development. Wes possesses the ability to explain web marketing principles without the “techy speak” and explains DIY Search Engine Optimisation strategies businesses can easily implement themselves.
His workshops and keynote presentations give entrepreneurs and small business owners practical strategies to improve their websites from a marketing perspective. He highlights simple yet powerful strategies that can be implemented at little or no cost to the small business owner. Attendees are also informed of the latest trends and changes in the online world.
Marketing online has changed over the years, particularly in recent times with Search Engines making significant changes. Many businesses are applying poor quality strategies that could potentially cause more harm than good. Wes highlights the tactics to avoid and the strategies that can be implemented by the small business owner to improve traffic, leads and online sales.
- Marketing Websites
- Lead Magnets
- Small Business Marketing
- Search Engine Optimisation
- Cracking the SEO Code
- Small Website Tweaks that Create Massive Results
- Marketing on a Shoestring Budget
Website Improvements to Increase Your Return on Investment (ROI)
Websites can quickly become dated due to the fast paced nature of the online world. The design becomes stale, the content doesn’t align with how the business has evolved and the technology used isn’t suitable for the latest browsing trends (ie. Mobile phones). The good news is small business owners, marketers and entrepreneurs don’t usually need to start a brand new website that is time consuming and costly. Often an underperforming website is just a few small tweaks away from generating a far greater ROI.
Don’t let a web developer convince or persuade you to buy a brand new ‘bells and whistles’ website that may not be in your best interest. At Omnific Design, we are happy to review your current website from a marketing, design and functionality standpoint and make recommendations based on our extensive experience.
Here’s some of the common suggestions we often make when reviewing websites:
- Give your website a design facelift, maintaining the structure but modernising the design.
- Correct formatting problems and programming errors causing your website to display incorrectly in some browsers.
- Make your website “Responsive” so it works well on Mobile phones and tablets while also helping your performance in Search Engines.
- Removing clutter and simplifying your layout so the eye is drawn to your most important marketing messages.
- Add easy to use “Call to Action” forms and special offers to generate more leads for your business.
- Update your content from a marketing perspective so it’s better align with your business objectives.
- Make your phone numbers “Click to Call” on mobile devices (while iPhones are good at doing this automatically, other devices often need a little extra coding).
- Add missing elements to the programming behind the scenes that will help your Search Engine ranking.
- Update or upgrade software so the website is more secure and performs better.
- Improve the website programming so it loads faster, provides a better user experience and better performance in Search Engines.
- Convert your website design from old software to a better, more user friendly system.
- Add design elements to highlight core marketing messages and generate a higher response rate.
We always make suggestions and recommendations based on your goals and objectives, not a cookie-cutter approach. We also itemise our quotes so you can choose to action some items now and some later if you choose to do so. We believe in making the process as easy and as transparent as possible for all our clients.
Web Design Company Melbourne
Our process is designed to convert more of your website visitors into leads, sales and PROFIT for your business.
Are you looking for a web design and development company with a proven track record for producing websites that generate leads and sales? Omnific Design helps entrepreneurs and small businesses look at their website design from a marketing perspective. We are here to maximise your ROI, with results-oriented web design and proven, measurable online marketing.
If you already have a website, ask yourself if your web design is helping you achieving your goals and objectives? To be blunt, is it producing sales for your business? The reality is, most small business websites do not produce many sales – even though that was their purpose in the first place.
Generating profit for you online is our primary focus
Make no mistake: our web development and online marketing services are for the serious entrepreneur or small business who wants to take their old, ineffective website and convert it into a profit generating machine or the start-up business who wants to create a new website right the first time.
Many web designers are just into the visual look, others love the “techy” side to web development, and others still focus solely on the marketing. Focusing on just one of these key ingredients when creating a website will produce poor results. To be successful online, you need to understand and implement each one of these key ingredients into your marketing strategy in order to maximise your return on investment. That’s what Omnific Design can do for you.
Graphic Design Melbourne
Servicing Melbourne, Australia and the world with Graphic and Web Design.
Omnific Design is a creative graphic design and web design studio, located in Williamstown, Melbourne, Australia. Whilst being situated in Melbourne, we service a broad range of companies, both nationally and internationally, due to the power of the web. Our focus is strategic graphic design that gets results. In order to do this, we have developed a methodology that consistently produces successful results.
We make your business look good! However, our service is so much more than that. Whether you need print design, web design or a creative consultation, we believe that having a clearly-defined strategy to produce the results you need, is the key to successful design.
Our cutting-edge design studio and extensive range of services can provide you with inventive and attractive design solutions. But the true measure of success is how well your design engages your target market. By this ethos, we create powerful and distinctive graphics that simply work. We cast ourselves in the role of creative partner, fashioning a polished, professional and engaging design solution. For your business, we can create a unique business persona, that will boost your image and heighten your expose to your target market, giving you the edge over your competitors.
We take great pride in our ability to deliver design solutions that are not only visually engaging, but are also fully functional. Our services will help drive your business towards increased effectiveness, growth and prosperity.
Whether you’re looking to launch a new idea, refresh an old one, create new revenue streams or to achieve greater operating efficiency, we have the tools to deliver the best design solutions for you.
From concept through to completion, we provide practical and engaging design solutions to help achieve your goals and take your business to the next level.