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Website Performance Specialist
03 9999 7967
  • User intent Wes Towers
    • Wes Towers
    • 17 May 19
    User Intent: How to Analyse and Optimise Your Website

    If you want to convince people to visit your website, use your services, buy your products, register for a webinar, or subscribe to a newsletter, you must consider their intent! What are they searching for and how can you best answer their needs? Search Engine Optimisation (SEO) is constantly evolving, particularly when it comes to […]

  • counterintuitive leader Wes Towers
    • Wes Towers
    • 12 Apr 19
    5 Counterintuitive Strategies to Grow Your Business

    If you type “how to grow your business” in Google, most of the articles you’ll find on the topic will contain similar advice: set a clear goal, have a detailed marketing plan, be consistent… These tips are generally fine if you want to achieve average success. However, if your goal is to be among the […]

  • Philippines Wes Towers
    • Wes Towers
    • 13 Mar 19
    Why Social Responsibility Strengthens Business

    At Uplift 360, we increased our social responsibility and financial giving this year and have had a great response from our clients and friends. It’s something we’ve considered for a long time but made the decision to do something about now. Why? Because we can, and it’s the right thing to do. It’s also a […]

  • call to action Wes Towers
    • Wes Towers
    • 12 Feb 19
    How to Create a Call-to-Action (CTA) That Converts

    While most of us are reluctant to give our email address away out of fear of receiving spam, we will if the offer holds a strong enough perceived value. Just think about how many times you have downloaded or signed up for something online. The offer hits us right in the sweet spot. Most of […]

  • customer experience Wes Towers
    • Wes Towers
    • 12 Jan 19
    How to Improve Customer Experience (CX) in 2019

    As the digital revolution continues to transform the world, customers are expecting more online. While our expectations are higher, customer loyalty is decreasing, which can put businesses under pressure; yet, it’s a huge opportunity if your business can get it right. Considering the research that poor Customer Experience (CX) in Australia is costing businesses $122B […]

  • social proof Wes Towers
    • Wes Towers
    • 12 Dec 18
    5 Ways to Use Social Proof to Increase Conversions

    Social proof isn’t a new concept. Dr Robert Cialdini coined the term in the 1980s to explain people’s susceptibility to follow the actions of the masses. In fact, social proof is all around us. Just look at stores with celebrity faces plastered on their windows to persuade customers that their products are the best, or […]

  • family business Wes Towers
    • Wes Towers
    • 12 Nov 18
    Sell More by Being Human and Building Relationships

    Many businesses make the mistake of forgetting that their customers are real people with real emotions. Just like you and I, they are part of a family, a social network and a community, and they make decisions based on past experiences, emotions and trusted recommendations. This is a simple, yet important point for businesses to […]

  • real business people Wes Towers
    • Wes Towers
    • 8 Oct 18
    Humans First: Why We Believe Real People Matter in Business

    We have recently launched the new brand ‘Uplift 360’ and have taken this as an opportunity to reassess everything we’ve done in the past as ‘Omnific Design’. While we’ve got a strong, loyal customer base who we continue to serve, the direction of the business has evolved over the years. For the most part, this […]

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