As a construction company, your website can be one of the most important tools you have to generate leads and sales. It’s often the first impression potential customers will have of your business, so it’s crucial that your website is designed in a way that encourages leads and sales.
In this blog post, we’ll discuss nine actionable tips for improving your website design and helping you increase conversions.
Keep Your Website Simple
When it comes to website design, less is often more. Construction companies can be tempted to include too much information on their homepage, but this can actually be counterproductive. Too much information will overwhelm potential customers and cause them to leave your website without taking any action. When designing your website, focus on keeping things simple and easy to understand. Use clear and concise headlines, and make sure the most important information is easy to find.
Minimal Colour Palette
Too much colour can be overwhelming and distracting for website visitors. When it comes to website design, less is often more. Construction companies should stick to a minimal colour palette that will make their content easy to read and understand. Use just a few colours that suit your brand and stick to them throughout your website.
Use a Clean Website Layout
A cluttered website is an eyesore and can be difficult for visitors to navigate. If you’ve had your website for a while now, you may have been tempted to keep adding to it, making it become quite messy and overwhelming. Construction companies should aim for a clean and simple layout that will make it easy for visitors to find the information they need.
The Power of Whitespace
Another way to keep your website simple is by using whitespace. Whitespace is the empty space on a page, and it can be used to great effect when designing a website. When used correctly, whitespace can help you focus attention on key elements of a page so you can communicate your message more effectively.
Easy Website Navigation
Navigation is another important aspect of website design, and it should be designed with the user in mind. Make sure your navigation is easy to understand and use common web conventions wherever possible. Also, test how well your navigation works on different devices to make sure it’s compatible for a wide range of users. Your visitors should be able to quickly and easily find the information they’re looking for on your website.
Fast & Responsive Website Design
People have short attention spans online, so you need to make sure your website design is fast and responsive. Construction companies typically have a lot of important information that needs to be conveyed quickly and easily, so it’s essential that your website is able to keep up. A responsive website ensures your website looks great on all devices, from desktop computers to smartphones.
Consider User Intent
A big part of website design is understanding what your ideal clients are searching for. You need to know what kind of content and visuals will appeal to them, and you also need to make it easy for them to respond to your message. Make sure all the key conversion points on your website are easy to find and use.
A Strong Call-to-Action (CTA)
Your visitors need to know what you want them to do next when they visit your website. A strong CTA will guide them in the right direction and help you achieve your business goals. You should make it super simple for visitors to make an enquiry. If you want the phone to ring, feature your phone number big and bold in the header. You should also use enquiry forms on your website to capture leads.
Continuous Website Improvement
When it comes to websites there is always room for improvement. You should test, measure and tweak your website to get the best results over time. Use analytics to track how people are using your website and make changes based on the data you collect. A well optimised website can help you grow your construction business. Make sure you optimise your website for search engines, so that potential customers can find you easily for an increasing number of phrases.
Make Your Website Compelling
If you want to see real results, make sure you invest in your website. It’s the foundation of your online marketing efforts and should be a priority for your business. When it comes to website design, you need to think about what will compel your visitors to take the desired action.
Use attractive visuals and interesting content that grabs your ideal clients attention. Construction companies can use images of their latest projects, videos showcasing their work or even infographics that show their unique process.
As a company, you’ve put a lot of hard work into your construction business – now it’s time to put that same effort into your website. We trust these nine actionable website design tips help you increase conversions and generate more leads from your online presence.