Professional recommendations to help you take your
website to the next level
The truth is, your websites could be mostly fine. It may not be perfect but with a little tinkering, it could perform far better. Your website may have been a significant investment of time and money, and to start all over again may not be a wise decision. Why completely overhaul your website and start all over again? All you may need is a figurative ‘nip and a tuck’. Minor adjustments to improve your website performance and better reflect your brand.
For your website to perform well it needs to be well-designed, easy-to-navigate and engaging for your target audience. And with technology evolving fast, your website needs the back-end programming know-how to ensure it attracts targeted traffic from search engines. If your website is more than a few months old, odds are it is already needs minor updates. A website branding and performance review can assess all aspects of your website so you can make an informed decision for the future of your website. Below are 10 questions we will assess as part of your review.
88% of customers will conduct online research prior to purchasing (either online or instore). This means they’re looking at your website (and your competitors’ websites) before deciding who to buy from. How will your website measure up in the eyes of prospective customers?
Your website should reflect your current brand strategy. The look-and-feel of your website should match the tone of your content, working together to produce a compelling brand message, one that is consistent with any other marketing collateral. Over time, these things will need to be reviewed and updated to reflect changes in the business as it grows and evolves.
Websites are a multi-faceted tool that should accomplish several objectives. Yes, it is important to provide useful information about the products or services you offer. It’s more important to help prospective customers see why they should choose your business above others. They need to understand your company values, what makes you stand out in the marketplace, and what they should do next – your Call-to-Action (CTA).
Your website User Experience (UX) matters! The modern website visitor has a short attention span; they want information, and if they can’t find what they are looking for in the space of a few clicks, then they will look elsewhere. You know your way around your website but do your customers?
Even if your website looks fantastic on your PC, you’ll miss many opportunities if it’s not optimised for use on a tablet or smartphone. Internet usage from mobile devices now exceeds usage from a traditional desktop computer. This means it’s highly likely more people are viewing your website from a smartphone or a tablet than from a PC. Websites that are not optimised for mobile use will also rank lower in search engines, negatively impacting your websites potential.
Modern websites usually use Content Management Systems (CMS) that allow anyone to login and make simple changes. If your website doesn’t allow you to make simple changes without paying for a professional, then it will quickly become stagnant or you’ll pay a fortune to keep it updated. A CMS can save you money in the long-term even if you choose to have your web designer take care of the changes since it makes it quicker and easier for them to update content too.
Have you ever clicked on a website, only to discover it is broken? Have you ever opened a website and waited impatiently whilst all the information loads? Have you ever tried to access a web page, only to be advised you’ll need to download additional software before you can view it? These are all common frustrations that have no place on your business website. Worse still, much of the outdated software is susceptible to viruses and won’t perform well in search engines either.
With many internet users worried about their personal information being stolen or hacked, it is vital that your website offers security and peace-of-mind. A secure connection via a security certificate (SSL) will encrypt data as it is being moved between your website server and customers browser. The major search engines understand this is important, therefore they will rank your website more highly if you use SSL. Modern day internet browsers will also alert website visitors if your website is not secured.
If you are looking to buy a product or service and you don’t know where to go, what do you do? Google it! Billions of Google searches are carried out every day, not to mention searches on other sites such as Yahoo!, Bing and AOL. Your ideal customer is probably looking for a business just like yours on a search engine right now. If your website is not showing up you are missing a huge opportunity. Modern SEO is all about quality over quantity, so websites with unique content that is being frequently updated will rank higher than text that is many years old and flooded with awkward keyword usage.
Your website is the face of your business online and a central point for your marketing. A well designed and high-performing website is one of the greatest marketing assets your business can have. If you aren’t comfortable sharing it with anyone then you intuitively know it needs work. Whether it needs an updated design, improved technology, new content or faster speeds, giving your website an overhaul could make all the difference. If you are embarrassed by your website, then don’t just hide it – a few minor tweaks may be all that it needs to gain a new lease on life.
As the face of your business online, first impressions are everything. A potential customer will make their mind up about your business based on your website. If your website doesn’t attract your target audience and match your current brand strategy, it’s time for an update. The good news is you may not be as far off the mark as you might think. A website branding and performance review could be the starting point for turning your website performance around and increasing your online earning potential.
Getting your free website branding and performance review is easy, just fill in your details below and Uplift 360 will do the rest:
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