Uplift 360

Uplift 360

Uplift 360

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Proven Website Design Formula

Research. Reverse Engineer. Review.

We’ll review your highest performing competitors, companies that serve your target market and cross-industry leading brands, making recommendations for your own website.

No Website? Skip to Step 2

We’re not reinventing the wheel; we’ll be modelling on the proven success of other websites. You may be just a few small tweaks from improving your website performance.

No Website? Skip to Step 2

Once your website is live, we can run heat-maps to assess its performance and learn what small tweaks may have a big impact on your User Experience (UX) and online performance.

No Website? Skip to Step 2

Do you need a new website…?

… or is a website facelift a wiser investment of your time and money?


The truth is, your websites could be mostly fine. It may not be perfect but with a little tinkering, it could perform far better. Your website may have been a significant investment of time and money, and to start all over again may not be a wise decision. Why completely overhaul your website and start all over again? All you may need is a figurative ‘nip and a tuck’. Minor adjustments to improve your website performance and better reflect your brand.

For your website to perform well it needs to be well-designed, easy-to-navigate and engaging for your target audience. And with technology evolving fast, your website needs the back-end programming know-how to ensure it attracts targeted traffic from search engines. If your website is more than a few months old, odds are it is already needs minor updates. A website branding and performance review can assess all aspects of your website so you can make an informed decision for the future of your website. Below are 10 questions we will assess as part of your review.

1. Is your website visually appealing to your target market?

It needs to represent your brand, be eye-catching and outperform your competitors.

88% of customers will conduct online research prior to purchasing (either online or instore). This means they’re looking at your website (and your competitors’ websites) before deciding who to buy from. How will your website measure up in the eyes of prospective customers?

2. Does your website match your brand strategy?

Brand strategies evolve over time, so your website should too.

Your website should reflect your current brand strategy. The look-and-feel of your website should match the tone of your content, working together to produce a compelling brand message, one that is consistent with any other marketing collateral. Over time, these things will need to be reviewed and updated to reflect changes in the business as it grows and evolves.

3. Is your website message clear and compelling?

Your website should be informative, persuasive and give prospects a compelling reason to take action.

Websites are a multi-faceted tool that should accomplish several objectives. Yes, it is important to provide useful information about the products or services you offer. It’s more important to help prospective customers see why they should choose your business above others. They need to understand your company values, what makes you stand out in the marketplace, and what they should do next – your Call-to-Action (CTA).

4. Is your website easy to navigate?

Your customers don’t have the patience to navigate through a confusing website.

Your website User Experience (UX) matters! The modern website visitor has a short attention span; they want information, and if they can’t find what they are looking for in the space of a few clicks, then they will look elsewhere. You know your way around your website but do your customers?

5. Does your website work well on mobile devices?

Websites optimised for mobile devices provide a better User Experience (UX) and will achieve better results in search engines.

Even if your website looks fantastic on your PC, you’ll miss many opportunities if it’s not optimised for use on a tablet or smartphone. Internet usage from mobile devices now exceeds usage from a traditional desktop computer. This means it’s highly likely more people are viewing your website from a smartphone or a tablet than from a PC. Websites that are not optimised for mobile use will also rank lower in search engines, negatively impacting your websites potential.

6. Is your website too complicated to make simple changes?

If you can’t update your website easily, chance’s are it’s become outdated.

Modern websites usually use Content Management Systems (CMS) that allow anyone to login and make simple changes. If your website doesn’t allow you to make simple changes without paying for a professional, then it will quickly become stagnant or you’ll pay a fortune to keep it updated. A CMS can save you money in the long-term even if you choose to have your web designer take care of the changes since it makes it quicker and easier for them to update content too.

7. Is your website using outdated technology?

Old software that is slow to load or won’t work at all, will cost your business.

Have you ever clicked on a website, only to discover it is broken? Have you ever opened a website and waited impatiently whilst all the information loads? Have you ever tried to access a web page, only to be advised you’ll need to download additional software before you can view it? These are all common frustrations that have no place on your business website. Worse still, much of the outdated software is susceptible to viruses and won’t perform well in search engines either.

8. Is your website secure or is it vulnerable to hacking?

Customers will avoid websites that they believe are vulnerable to cyber-hacks.

With many internet users worried about their personal information being stolen or hacked, it is vital that your website offers security and peace-of-mind. A secure connection via a security certificate (SSL) will encrypt data as it is being moved between your website server and customers browser. The major search engines understand this is important, therefore they will rank your website more highly if you use SSL. Modern day internet browsers will also alert website visitors if your website is not secured.

9. Is your website performing well in search engines?

If your website doesn’t rank well in search engines, then you’re missing out.

If you are looking to buy a product or service and you don’t know where to go, what do you do? Google it! Billions of Google searches are carried out every day, not to mention searches on other sites such as Yahoo!, Bing and AOL. Your ideal customer is probably looking for a business just like yours on a search engine right now. If your website is not showing up you are missing a huge opportunity. Modern SEO is all about quality over quantity, so websites with unique content that is being frequently updated will rank higher than text that is many years old and flooded with awkward keyword usage.

10. Are you embarrassed to show people your website?

Your website is the face of your business online and a central point for your marketing.

Your website is the face of your business online and a central point for your marketing.

A well designed and high-performing website is one of the greatest marketing assets your business can have. If you aren’t comfortable sharing it with anyone then you intuitively know it needs work. Whether it needs an updated design, improved technology, new content or faster speeds, giving your website an overhaul could make all the difference. If you are embarrassed by your website, then don’t just hide it – a few minor tweaks may be all that it needs to gain a new lease on life.