Team of Advisers

A team of specialists who love what they do!

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At Uplift 360, we stick to our lane. We focus on what we are good at and have a strong network of advisers we introduce to our clients when there is a good fit!

Our team of advisers have all committed to a complimentary initial consultation when introduced by Uplift 360, so please reach out if you’d like to speak with any of our team of advisers.

  • Peter Zafiris

    Peter Zafiris

    Industrial Marketing Specialist
  • Laine Warwick

    Laine Warwick

    Branding
  • Adam Posner

    Adam Posner

    Customer Loyalty Specialist
  • Steve Hubbard

    Steve Hubbard

    Small Business Social Media
  • Kylie Harker

    Kylie Harker

    CRM & Workflow Specialist
  • Scott Warren

    Scott Warren

    Custom Software Development
Peter Zafiris

Peter Zafiris

Industrial Marketing Specialist

Peter Zafiris is an industrial marketing specialist with over 20 years of experience in the steel industry, leading B2B sales and marketing teams. Peter provides tailored B2B marketing solutions to Australian industrial companies. He provides marketing research, planning, communications and campaigns across a wide range of industrial sectors including manufacturing, transport, construction, fabrication, mining, oil, gas, and energy. His aim is to help improve your marketing efforts with his distinct approach.

Laine Warwick

Laine Warwick

Branding

Laine and his team partner with your business to help create opportunity through creativity and strategic thinking. He is here to help you engage with your customers, generate brand preference and create business advantage.

Every business is different, and Laine understands you have unique requirements. He works with diverse clients large and small spanning corporate, retail, professional services, government and community groups.

Every business has a unique story to tell, something that sets them apart and makes them who they are. Often you need an outside perspective to help distil your difference.

Laine works with his team of ever-curious creative designers, thinkers, strategists, art directors, animators, client managers, facilitators and writers. Laine can help you define your story and use design to capture your customer’s attention, explain how great you are, and why you should be their first preference.

With two decades of experience helping create and nurture some of Australia’s most loved and trusted brands, Laine makes a great partner to help tell your brand story.

Adam Posner

Adam Posner

Customer Loyalty Specialist

A data driven marketer (29+ years), obsessed with customer loyalty, I help brands make more money from the abundance of their existing customers.

Retain the best. Grow the rest.

I provide specialist loyalty advice, facilitation and mentoring to deliver on these outcomes through thriving customer loyalty programs, retention and relationship marketing programs.

Since 2013, I’ve commissioned, co-authored & authored 14 independent consumer research studies – For Love or Money™ – on customer loyalty & loyalty programs in Australia & New Zealand.

For Love or Money™ 2021 – Australia and New Zealand is now available.

As a Certified Loyalty Marketing Professional (CLMP™), I believe the performance of a customer loyalty asset needs to balance three strategic dependencies:
1. profitable & sustainable for the business
2. meaningful & desirable for members, with
3. belief & buy-in by the team.
Enabled by fit-for-purpose technology, data driven insights for action & dynamic and personalised member dialogue.

Solutions provided:
• Leadership alignment – ‘what is loyalty?’
• ‘Do You Really Need A Loyalty Program?’ diagnostic defines vision, goals & measures of success
• Design a Quality Program Proposition (QPP) with our Four Factor framework
• Buying behaviour analytics (past & predictive) + tailored research (next point)
• Member, non-member & team research (benchmarks from ‘For Love or Money™’ loyalty research)
• Building program Financial Fitness = profit & loss, cashflow and balance sheet
• Proven framework to build a team of loyalty champions
• Technology requirements specification & vendor selection
• Adding partners to a loyalty ecosystem-6 pillar strategy and evaluation model
• Avoid 13+ known program failure factors with ‘Failure Factors Risk Mitigation’ action plan
• Mentoring for ongoing program optimisation

Specialist loyalty advisory for brands such as Accor Hotels, Advantage Pharmacy Group, Bakers Delight, Bed, Bath ‘n Table, Baby Bunting, BeFitFood, BIG4 Holiday Parks, Bonds, Choice Hotels, Click Frenzy, Dulux, Forever New Fashion, G8 Education, MCC, Milwaukee Tools, Middy’s, NHP Electronics, Officeworks, RSL VIC, RSEA Safety Stores, Ryobi, Riot Art & Craft, Sheridan, Toyota, Tabcorp, Vicinity Centres, Westpac Group & EZToken Rewards – Australia’s first blockchain coalition cryptocurrency rewards program.

Speaker on customer loyalty/ loyalty programs. Podcast panelist The Loyalty Podcast

Specialties: Retention, loyalty & rewards program strategy, design, research (consumer, team, competitor), loyalty program mentoring.

Steve Hubbard

Steve Hubbard

Small Business Social Media

Steve runs a ‘Do it for you’ social media marketing consultancy that seeks to work with like-minded business people who know what they’re really good at, are passionate about what they’re really good at and able to be financially successful as a result of what they’re really good at. After all, “there may be a gap in the market, but is there a market in the gap!” (Bill Picket)

PASSION… Steve loves doing social media marketing ‘with and for’ motivated business owners seeking to protect, build and grow!

INTEGRITY… There is no ’smoke and mirrors’ with Steve. He educates ‘why and what’ we do, his team is fully transparent in our processes and don’t over promise.

INNOVATION… Steve is committed to training and development with continual improvement of our social media marketing (services as) products.

HAVE FUN & DO GOOD! Life’s too short not to enjoy! Steve is about having and bringing the fun to everyone he is in contact with. He also believes that business has the power to change lives for good!

COMMUNITY… Steve practices what he preaches and is social both online and off with his community networks that include: marketers; customers; enquirers; referrers; advocates; collaborative and impact partners.

Michael Sanders

Michael Sanders

Data Driven Social Media Marketing

Michael and his team are the most five-star rated Social Media Agency on Facebook in Australia and a recognised Facebook Preferred Partner. His team was also named no. 3 on Yahoo! Finance’s list of the Top 10 Marketing Agencies to watch out for in 2020.

The team use a unique data and ROI-driven approach to social media strategy that combines specialist expertise across the latest social media platform algorithms with internal marketing team collaboration. This ensures a track record of consistent results for their corporate and SME clients. Working across 20 different industries, their work has yielded proven results in both the B2B and B2C sectors.

Using in-house strategies and techniques they have developed by helping more than 500 businesses across Australia, New Zealand, South East Asia and the UK, they are constantly pushing boundaries in strategy and innovation. Amongst their valued clients are Accor Hotels, Pullman Hotels, Lotus Cars, CostumeBox.com.au, Blow Bar Co, Loan Market, Smartline, Diabetes Alive and many more.

They are the official partners of Tourism Accommodation Australia, The Australian British Chamber of Commerce, Women with Altitude Network, the Australian Marketing Institute, Design Matters and Sydney Hills Business Chamber.

Shan Rahman

Shan Rahman

Custom Workforce Software

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Kylie Harker

Kylie Harker

CRM & Workflow Specialist

Hi. I’m Kylie Harker.

9 years ago, I saw a gap in the business solutions market. I noticed that many businesses were struggling with outdated systems and the overwhelming task of choosing the right CRM. The result was that they had a lack of efficiency, discouraged staff and dissatisfied customers.
My experience, prior to business, was in hospitality and retail operations. This had taught me the value of looking at what was working and what wasn’t, and making the right changes to get the most out of systems and people which ultimately improved the bottom line.
When we start working with clients, we focus on four core principles: integrating their systems, streamlining their processes, enhancing their customer experience, and unlocking the value of their data. Very quickly, we can show our clients how addressing these four areas could improve their efficiency by 30%, deliver wonderful customer service and support their team’s performance.
After nine years in business, we’ve become leaders in our field, and are experts in Zoho CRM implementation, CRM training, Zoho One suite consultancy, business systems consultancy and system integration, including custom software development. Our satisfied clients include Ports Australia, Safety Wise Solutions, Bakers Delight, Steelchief, Unilodge, and CaseWare ANZ, just to name a few.
Like I tell my clients, you’re only as good as your team. I hire the best people, and make sure that they have what they need to do their job to the highest standard. Of course, none of us could do what we do without our fantastic industry partners, including Zoho, Amazon Web Services, Mailchimp, Xero, and PandaDoc.
If you feel like your company is in a rut, or if it’s doing well but you want to take it to the next level, I would love to hear from you.

Melissa Baldrey Brown

Melissa Baldrey Brown

SEO Copywriting

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This Could Be You

This Could Be You

Reach out if you wish to apply

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Scott Warren

Scott Warren

Custom Software Development

Scott builds efficient business. His focus is on delivering on the promised efficiencies your business should get from IT. He specialises in looking at how IT can be used to reduce wasted time which costs you money in your business.

 

Speed, accuracy, accessibility and efficiency are all key to the success of your business and staying ahead of the competition.

When you initially begin to build your own empire everything starts on paper and then converts to forms once you know what is needed. These forms are the foundation of the systems and procedures that hold your business together.

There are also the necessary government forms such as the ISO 9000 Quality documentation and depending on your industry, there may be a governing body that requires particular forms to be completed.

Every business relies on the functionality of several systems which each play a specific role in the organisation. Scott increases the productivity of businesses by streamlining these systems and integrating them seamlessly together.

Specialties: System Design, Java, Python, Go, Django, Vue, Postgres, Docker and Xero Integration