Monthly Archives: February 2016

Scroll Down
creative process

Have the Branding Gurus Got it Wrong?

It frustrates me when branding guru’s bang on about a logo not being a brand. It’s a foolish semantics game that complicates what should be made simple for clients, particularly small businesses and entrepreneurs. The term branding comes from the age-old practice of using a hot iron to mark livestock to identify ownership. The graphic […]