Category Archives: Branding

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creative process

The Value of Professional Logo Design

In some of our previous posts we have talked about the importance of developing a brand, even for a very small business. A part of brand development is the creation and design of the brand’s logo. WHAT’S IN A LOGO? A logo is a brand’s ‘mark’ or symbolic representation. It enables people to recognise a […]

creative process

Have the Branding Gurus Got it Wrong?

It frustrates me when branding guru’s bang on about a logo not being a brand. It’s a foolish semantics game that complicates what should be made simple for clients, particularly small businesses and entrepreneurs. The term branding comes from the age-old practice of using a hot iron to mark livestock to identify ownership. The graphic […]

success

How to Use Brand Features and Benefits

When building a brand, you should be aware of how the features of your product will benefit customers. Consider which brand features will matter most to prospects and customers. Remember, brand features drive decisions only when the benefits are clearly understood. It’s important to attract new customers without losing your established, faithful clients. You should […]

charts

How to Establish Brand Values

Establishing the values your company believes in is essential in building an authentic, trustworthy brand. Your values should reinforce the vision of the business. Good values create an enduring belief that will guide your decision making process in every part of your business that impacts on your brand. When consumers understand the values of your […]