Why Trades Win When They Embrace Creativity
AI can generate designs, costings, and even marketing copy in seconds. It is efficient, repeatable, and often good…
The Next Shift: From Content to Connection in 2026
The past year was dominated by content. Everyone published more. AI made it easier. Businesses pumped out posts,…
Filters Beat Funnels in the AI Era
Funnels had their day. They looked neat in slides. They gave marketers a sense of control. But in…
Foundation, Frame, and Flame: A Model for Success in the AI-Driven World
Information is everywhere. Anyone can ask a tool like ChatGPT for an answer and get something that looks…
Micro-Decisions, Not Funnels: Rethinking the Modern Buyer Journey
Let’s kill the funnel. It had a good run.It looked tidy on slide decks.But in the real world,…
Funnels Are Broken: Why AI Has Changed the Way People Buy (and What to Do About It)
Let’s call it out: The traditional marketing funnel is broken. You know the one, cold traffic > freebie…
Levelling Up in Trades and Construction: Building a Winning Team and Embracing Technology
Attending the Business Benchmark Group Summit as a Gold sponsor was an invaluable experience for Uplift 360. For…
How to Turn Your Website into a 24/7 Job-Generating Machine
If your website isn’t bringing in new jobs, showcasing your best work, and helping you stand out, then…
Reflecting on Siimon Reynolds’ Insights on Self-Belief and High Performance
As we wrap up this series of reflections from the BBG Summit, I’m diving into some powerful insights…
Reflecting on Matt Rossler’s Five Dysfunctions of a Team
As we’re full steam ahead in 2025, I’ve taken some time to reflect on a session from my…
TikTok’s Ban: A Wake-Up Call for Marketers and Creators
This week, the US Supreme Court upheld the TikTok ban, sending shockwaves through the social media world. For…
Creating Weekly Game Changers: Lessons from Sarah Pankhurst
As we enter the new year, I’ve taken a moment to pull out some of my notes from…
