2020 has been a busy year for us as more businesses have invested more heavily in the digital marketing world. We are well-acquainted with the ever-present reality that even the smallest of details can make or break a website. Since I’m in the game, day in, day out, I don’t tend to notice the shift until I look back a year or more and see how far we’ve come.
If you’ve been running a website for a while now and have noticed diminishing returns, it may be time to make some small tweaks that could have a big impact. Small hinges can swing big doors and tiny adjustment to your website can lead to a domino effect.
Whether it’s the decision to give your website a facelift or time to optimise it to pull in more traffic, your success is in the detail. It’s that last 10-20% that takes years of experience to get right. Without industry knowledge and experience, it can be easy to make crucial mistakes.
The power of visuals
Design has a huge impact on your website. That doesn’t necessary mean you need a super sexy or sophisticated design. Your design needs to be suitable for your brand. If you’re a discount provider of a widget you need to look like a discount provider of a widget. People need to know immediately that you are cheap and there’s nothing wrong with that.
Website design can be a tricky thing to assess in a pragmatic way. We tend to base our assessment on personal taste and preferences. It’s not about you, it’s about your brand, it’s position in the market and the way your target market responds to it.
We all tend to rush online and it’s no secret well designed images and other visual assets help us quickly digest information. Research suggests humans are visual creatures and can remember more than 2,000 pictures at a time with 90 per cent accuracy. This means getting your visuals right can lead to a lasting positive impact online.
Images can boost conversion rates
When you choose the right visual assets, it generates a lasting impact on your customers so they can recall your brand, products, and services. Marketers use images for their ability to make a brand unforgettable. They can also be used to encourage users to take action.
Images convey messages quickly
Our attentions spans are short and it seems they are growing shorter. Today’s consumers no longer have the time or patience to go through long blocks of text when discerning messages. This is where well selected images come into the picture (pardon the pun).
Images can allow consumers to visualise themselves using your product or service and create a perception. They can create context and allow users to immediately feel specific emotions like awe, desire, and excitement (or, in some cases, relief).
Conclusion
As a business with a website, there’s no doubt one of the most important metrics that you should aim to optimise is your conversion rates. With the help of the right imagery, you can boost your conversion rates however it is a science and an art. It takes knowledge and experience.
Uplift 360 are here to help you make the biggest impact with your website and that include image selection. The right images can help craft unforgettable experiences for your website visitors.
Are you looking for a web development agency in Australia that can help you increase website traffic through creativity paired with years of industry experience? We’ve got you covered. Get in touch with us today to learn more about how we can help!