Category Archives: User Experience (UX)

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research

Research Methodology to Understand Your Website Audience

Prior to designing or reworking your website you need to understand your audience. As the e-book “Small Tweaks, Big Impact Websites“ explains, there are simple ways you can analyse human behaviour and how real humans interact with your website. Below I’ve listed techniques from the e-book that help you understand your target audience’s goals, problems, […]

roll the dice

Page Experience: Google’s New Ranking Factor

I’m not sure if you’ve heard about the latest update announced by Google. People I’ve spoken to are quite concerned about what it might mean for their rankings because it could be a game changer. It could be the biggest shift we’ve seen for quite some time. But the good news is that they’ve given […]

client meeting

User Experience (UX) Hacks for Your Website Redesign

If you’ve been in business any length of time you probably have a website. It doesn’t matter whether your company is large or you operate a small, home-based business, almost every business owner understands the value of having a website. Most people will research your company online before they make a significant purchase, especially if […]