Category Archives: User Experience (UX)

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duplicate content

What Is “Website Reverse Engineering” and How To Do It Right

Digital marketers will talk all day about strategy. They’re happy to share how they choose the best keywords, conversions, their social media calendars, the analytics they use, and how well their clients are doing. What they are not always completely transparent with is the processes and research they use to produce results. Website reverse engineering […]

reverse engineering

Secrets to Website Reverse Engineering

Whether you’ve just started a business or you are looking for ways to widen your reach, building a well-designed website is the ticket to success. The proper element and placements can make all the difference when it comes to website traffic and conversion. Building a website can be a lot of work. There are so […]

planning meeting

Planning strategies for your website redesign

I recently released our latest e-book “Small Tweaks, Big Impact Websites” and I’ve been encouraged by the feedback being received. It’s been interesting to see how small-business owners have looked at the strategies that’s outlined in the e-book and adapted them to suit their needs. For many it’s been a key first step in planning […]

Minimalist design

The Benefits of a One-Page Website

One-page websites are making a comeback. It might have something to do with our diminishing attention spans. Or maybe it’s being driven by mobile-first design. Either way, one-page websites can be a great way to engage customers if you don’t already have a website or your current website isn’t helping you grow your business. Compared […]

ux plan

Usability testing for your under-performing website

If you’re considering a website redesign, the most beneficial situation to find yourself in is realising your website may be just a few small tweaks from producing a far better outcome. Whilst that’s not always the case, it’s worth working through the process to understand your options. If you’ve let it go too long and […]

Torquay beach

How to Optimise Your Website for 2021

Are you planning to take your business to the next level in 2021? Maybe 2020 has been brutal on your business and you’re looking to relaunch and get it back on track. This time of year, tends to be a busy time for me, preparing proposals for clients who plan to kick off new marketing […]

stained glass

How to Tweak a Website to Improve Your Conversions

I was having a chat to a local business owner from Torquay last week and he mentioned that he’s done reasonably well online through social media but he felt his website is letting him down. He was getting plenty of business through his social media presence due to his reputation in his industry but he […]

image design

How Your Website Visuals Can Generate More Leads

2020 has been a busy year for us as more businesses have invested more heavily in the digital marketing world. We are well-acquainted with the ever-present reality that even the smallest of details can make or break a website. Since I’m in the game, day in, day out, I don’t tend to notice the shift […]

slow website

2 Effective Ways to Improve Your WordPress Speed

Among the giants of today’s web development world, WordPress (WP) stand’s head and shoulders above the rest with about 35% of the internet powered by this free content management system (CMS). While WP first launched in 2003 from humble beginnings, it’s now been more than a decade of domination as a CMS. It’s now used […]

traffic

3 Keys to Increasing Traffic to Your Website

Many business owners understand the power of pay-per-click (PPC) campaigns and content marketing to boost traffic to their websites. The more eye-balls on your website, the better right? Yes… kinda… PPC and content marketing can be effective strategies to attract visitors to your website. The problem is they won’t produce a good return on investment […]