Attending the Business Benchmark Group Summit as a Gold sponsor was an invaluable experience for Uplift 360. For us, supporting the trades and construction industry goes beyond building websites and getting them ranked higher on search engines. It’s about understanding our clients’ unique, evolving needs and aligning with strategies for continuous improvement. Here’s a look at some powerful takeaways from the Summit, especially around “levelling up.”
Levelling Up: A Commitment to Continuous Improvement
One of the standout messages at the Summit was the need for relentless improvement. As IV Ashton highlighted, continual levelling up is not only about better software or refined processes; it’s about enhancing every outcome for the client. At Uplift 360, this aligns closely with our approach to digital solutions for trades and construction. We believe that a high-performing website isn’t just built once—it’s continually improved and refined to stay in sync with both search engines and client needs.
Attracting A-Grade Players
To truly thrive, a business needs a team of A-grade players—those who are skilled and internally driven to succeed. Bringing these players into a team injects a culture of growth and continuous improvement. The Summit’s message reinforced that A-grade players aren’t just skilled; they’re motivated from within. At Uplift 360, we value team members who are not only proficient in website design and SEO but also driven to elevate our clients’ results consistently. These A-grade players thrive on open feedback, recognising that improvement is a lifelong journey. IV Ashton emphasised that humility and openness to feedback are hallmarks of a true A-grade player.
The Power of Scoreboards in Business
A key takeaway from the Summit was the importance of having a scoreboard in every business area. Knowing precisely where you’re making wins and where improvement is needed creates a culture of transparency and growth. At Uplift 360, we’re strong advocates of scoreboards. Whether tracking website performance, SEO rankings, or client satisfaction, having clear metrics drives us and our clients towards greater success.
AI in Business: A Game-Changer for Trades and Construction
AI was another hot topic at the Summit, with IV Ashton presenting a compelling look at how AI is reshaping various industries. In desk-bound professions like accounting and law, AI’s potential for automation is already evident. And while AI might not seem an obvious fit for the trades, the possibilities are emerging. Videos showcased at the Summit illustrated robotic systems in construction—machines autonomously laying cement blocks, mixing mortar, and building structures.
This technology opens up exciting possibilities for trades and construction professionals to extend their reach beyond geographic constraints. Imagine operating construction equipment from here in Australia and driving projects halfway across the world. It’s early days, but the potential is undeniable. At Uplift 360, we’re committed to helping our clients leverage digital tools and innovations as these trends continue to develop.
The Future of Uplift 360: Inspired by the Summit
These learnings from the Summit are more than just ideas—they’re guiding principles that will help us refine our support for clients in the trades and construction sector. From building A-grade teams and embracing scoreboards to exploring AI, these insights will inform not only our services but also our own growth as a business.
Stay tuned as I unpack more insights in future blog posts. Conferences like these are invaluable, pushing us to be better and empowering us to support our clients more effectively. At Uplift 360, we’re here to help your business rise, one level at a time.