Did Blogging Kill the PR Star?
I don’t want to play the semantics game however there are many ways people define public relations or…
Human Behaviour and Graphic Design
Have you ever wondered why some companies seem to be more successful with their marketing than others? No…
Social Validation and Marketing
The bystander effect refers to how people react upon experiencing a sudden event in a social situation. Bystanders…
Optimise Your Website
One Monthly Retainer. Endless Benefits. How much money are you leaving on the table? The truth is all…
The Power of Graphic Design in Marketing
Good graphic design is a highly efficient way of communicating a marketing message visually. It is not just…
Why You Are Crazy Doing Your Own Graphic Design
When you understand how graphic communication techniques help people process information quickly, you will understand the power behind…
Have the Branding Gurus Got it Wrong?
It frustrates me when branding guru’s bang on about a logo not being a brand. It’s a foolish…
Think Your Web Design is Exciting? This Algorithm Will Tell You
I recently bumped into a startup’s website, that claimed it could instantly measure your website design clarity and…
Google Game Changer: “RankBrain” – We love it!
Out there in the Search Engine Optimisation world, there’s been a lot of talk about “RankBrain”. It’s putting…
The Psychology of Graphic Design
The design of any marketing material, from websites to print and other media, aims to elicit a specific…
Web Design in the Williamstown Business Community
Since moving to Williamstown late January, I have been surprised by the number of calls coming in from…
The Personality Types Of Graphic Designers
When you are looking for the best graphic artist Melbourne has to offer, you will likely meet a…