A well designed website is a reflection of your business and its values. Website design has the power to influence customer behaviour and it can be used as an effective tool for raising your company’s value in the eyes of potential clients.
Website design also helps you reach new audiences, so it’s important to take care when designing your site. If you want to learn more about how a good website can increase your business value and influences customer behaviour, read on!
Clarity in Branding
When working on your website design, clarity in your brand is absolutely essential. If you want to build a good reputation and stand out from your competitors, branding is crucial. Website design can be used as an effective tool for highlighting the unique features of your brand and products in order to influence customer decisions.
The first step when working on website design should always be determining exactly what it is that makes you different or better than your competitors and the status quo in your industry. Once you know what this is, you can start to design your website around it and make sure that all the visuals and messaging reflect these values.
A Website That Reflects Your Values
Your website should also be designed in a way that reflects your company values. This will help customers feel like they understand why you do what you do. If your values align with those of your target market, you’ll have a winning formula for success.
Take a look at our client Myfreight, for example. This website breaks a lot of rules that we would normally recommend for our clients however it was appropriate on this occasion due to their values and brand. Their website is a bit of fun, with lots of animation and a clear message about the company’s values. Visitors can learn about how Myfreight operate and get a sense of who they are, based on the look and feel of the website. This type of messaging resonates with their customers who have provided positive feedback regarding the website design.
Boost Your Credibility Online
Visitors to your website will quickly pass judgement on your business based on your website. A quick glance at your homepage is the best chance you have to influence them and encourage them to dig deeper and engage further.
For most of our clients, their website is a marketing tool so building credibility is essential. A website that looks unprofessional or dated will quickly lose the trust of your target market and you’ll find it difficult to convert leads into customers or clients.
A well-designed website sends a clear message about your business – you’re professional, credible and worth doing business with. It’s often the first impression potential customers or clients have of you, so it’s important to make a great first impression.
Use a Proven Website Design Formula
We highly recommend following a proven website design formula when it comes to working on your company’s website. We do that by researching your highest performing competitors and studying their website. This will help us to create a design that not only looks great but also converts well.
We also look at companies that serve your target market and cross-industry brands to see what we can learn there. We look for what kind of visuals are resonating with customers in order to better understand how we can craft a message that will appeal to your target market.
Looking across industries can be powerful since it opens up fresh ideas for your own industry. Your business may be 90% the same as your competitors however it’s that 10% that makes you different that counts. It can make the world of difference. By looking outside your industry, you might find some gold that will make your uniqueness shine.
Conclusion
A well-designed, user-friendly and mobile responsive website is key in today’s digital age. Your website design is an extension of your brand and the values it represents. It should be visually appealing and easy to navigate, with clear calls to action that encourage visitors to respond. The content must be well written and relevant to your target market, and there should be a strong focus on your top keywords.
A Website Design can be the difference between a business that thrives and one that flounders. It’s no secret, website design is an essential part of nearly every successful company, as it influences customer behaviour and makes your business known to potential customers.
To your online success!