As we move into a new year, it’s important to think about ways that you can refresh your website and set it up for success. Many business owners make the mistake of thinking they need to completely redesign their website in order to see results. However, there are many simple tips and tricks you can use to give your website a fresh new look without breaking the bank.
In this blog post, we will discuss some of the best ways to achieve this goal!
Photo Updates
This can make a huge difference on your website aesthetically and is usually easy to do, depending on how your website was put together. If you have access to great new images, simply replace the old stale images with newer, more up-to-date options. You might also choose to hire a photographer for personalised imagery that you can use on your website and other marketing avenues.
Your fresh new images can include new headshots or updating relevant case studies with new photos showcasing your best work. If you’re using older stock photos or graphics, replacing them with fresh visuals that better reflect your company’s branding and message will give your website a much-needed refresh.
By changing the photos, you may not need to overhaul your entire website. Even making small image updates can make a big impact and give your site an updated look for the new year. Take some time to browse through stock photo sites or hire a professional photographer to take care of your needs.
Focus On Your Header & Footer
By having a brand new header and footer designed for your website, you’ll give the entire website a fresh look and feel. This is a great way to refresh your website without having to change any of the existing content. Plus, it’s a relatively inexpensive update that can make a big impact.
Just be sure to choose a header and footer that are cohesive with the rest of your website design and branding. If you’re not sure where to start, take a look at your leading competitors. Chances are your highest performing competitors have invested a lot into their websites so it’s good to learn from them. If they don’t look too great look across industries for ideas that might work for you.
When it comes to header design, there are a few key things to keep in mind. The header is one of the most important elements on your website because it’s often the first thing people see. It should be large enough to capture attention and include a CTA or call-to-action that tells visitors what you want them to do. That might be a simple “Call Now” or “Quote” button.
Audit Your Content
It’s a good idea to annually review all the content within your website. There may be some content that needs a little reworking or you may have new pages you want to add. You’ll also want to make sure all your contact information is up-to-date and any technical data is accurate. It’s worthwhile going through your blog if you have one and see which posts were most effective for you previously. That will give you an idea of what content is worth continuing with.
Do you have any pages that are still relevant however you no longer want to feature them? With the right website structure, there’s clever ways to use this content so it’s still helpful for those that are information hungry and may also help your Search Engine Optimisation too. It’s important to keep your site message clear, compelling and fresh so you don’t lose any visitors in the complexities of what you may offer.
Refresh Your Website for 2023!
A website redesign can be a daunting task. It’s not always necessary to completely overhaul your website in order to give it a fresh new look. We trust these tips can help you refresh your website without starting from scratch. We’d be happy to discuss your plans for your website and help you refresh it. Of course, the time will come when a fully-fledged website redesign is appropriate and we’d be happy to discuss that too.