When it comes to creating or redesigning a construction company website, there are many important factors to consider. Your website is often the first impression potential customers and clients will have of your business.
When it comes to websites, there is always room for improvement.
It’s important to make sure your website design is attractive and user-friendly, and that the content is well written and informative. It’s also important that it’s well developed behind the scenes so it works well on all devices and screen sizes.
If you’re a construction company, then you need a website. It’s that simple. Clients don’t select construction companies lightly so a strong web presence might make the difference between winning and losing your next big contract.
Potential customers need to be able to find your website and learn more about your company before they hire you. In this blog post, we will discuss everything you need to know about construction company websites. We’ll cover the benefits of having one, the formula for industry best construction websites, and what should be included on yours. Plus, we’ll give you some tips on how to write content for your website!
What makes amazing construction websites?
There are many things that make a construction website that your target market will appreciate. Some of the most beneficial features that could work for your construction business are:
A professional design that is easy to navigate
A construction website should be easy to use and navigate. This is one of the most important features that you can have on your construction website because it will help people find what they are looking for quickly and easily.
Well written and accurate content
The content should also be written in a way that is simple and makes sense, so users don’t get lost while trying to figure out what you are trying to say. Sometimes the construction industry can be difficult to understand, so it is important that your website content is clear and concise while allowing visitors to drill down to further information if required.
Including images and videos
Another great way to make your construction website more user friendly is by including images and videos. This will help people get a better understanding of what you do and how you do it.
Useful tools and resources for customers
Consider including some useful tools and resources on your website for your ideal clients. This could include things like construction calculators, material estimators or even a list of suppliers that you work with. Having all this information in one place makes it easy for people to find what they are looking for and could lead to more business opportunities for your company.
A blog to keep customers updated
Having a construction website is also a great way to keep your customers updated on the latest news and projects. You can use it as both an online portfolio of work done so far (and still in progress), along with any other information that might be relevant or interesting for clients, such as upcoming events, awards won etcetera.
Contact information
Your website should also be an easy way for customers to get in touch. Make sure to include all relevant contact information, such as telephone numbers, email addresses and physical addresses. A contact page should be the last item in your menu since that’s where users expect it to be.
Interactive maps
If you have a physical location, make sure it’s easy for website visitors to get there. You want them to be able to find the address and turn-by-turn directions on their phone or laptop. It is easy to embed a Google map into your contact page to make this functionality possible.
How do you write content for a construction website?
As mentioned, well written and accurate content is important in a high performing website. So, what should you include on your website? Here are a few tips to help get you started. A construction website should include:
A construction company introduction
To get your potential clients to know you better, a short paragraph about who you are and what construction services you offer will be helpful. This is just an introductory text to feature on your homepage so don’t write too much on this section.
Case studies and projects
You can also add pictures of your previous projects. This will show your potential clients that you have the construction experience, skills and a portfolio of construction work. Make sure to include relevant detail about the project where appropriate including construction materials used, construction time it took to build and what construction services were provided.
Company news
Company news is another way to showcase your businesses latest construction projects. It’s also a powerful content marketing strategy that can help attract the search engines and help with generating leads. When creating your blog post, make sure to use keywords suitable for your construction firm that people might use when searching for a company like yours.
A website is the perfect place for a construction company to post blogs, news and updates about projects or services you are offering. This can also help improve your website ranking on search engine results pages (SERPs).
Industry news
Along with the news stories about your company, consider including some industry specific news. This will help your website visitors stay informed about what’s happening in your industry. It can also show that your company is up-to-date on the latest trends and technologies.
Informational content
Along with your news stories, it can be beneficial to include informational content that will make your website a useful resource for your target market. This can include articles about construction methods, safety tips, or advice for your customers or clients.
Customer testimonials
If you have any customer testimonials, make sure to include them on your website. This will help potential customers see that you’re a reputable company that has satisfied customers.
What makes a good construction website design?
A website design that is well put together and works well on all devices is important. Minimal design with some key design elements is what your web designer should be working towards. The construction website design should be easy to navigate with a clear call to action.
Visually appealing
It goes without saying that your website should look great. High quality photos can make a website look more professional and trustworthy. If you’re not sure how to take good photos of your work, consider hiring a photographer. Professional looking photography can help you attract more website visitors and generate new business.
White space
Background images should be used sparingly. The temptation can be to fill up any white space with a background image, but this can make it harder for website visitors to read your content. White space is good and should be used with some colour or design elements to separate sections of your website.
Minimalist design
A web design that is minimalistic, tends to work best for construction companies. This allows the message to be clear and easy to navigate. The content that is on your construction website should be concise and relevant, making it easier for potential clients to find what they are looking for. It’s important that construction companies have mobile friendly websites and minimalist designs tend to be the most effective website design style on mobile.
Branding
Your web designer will also need to consider the construction company branding when designing the website. The branding should be consistent across all marketing materials, including the website, social media profiles and print media. If you are a new business and no branding material has yet been established, may choose to use the styles created in your new website throughout any other marketing collateral. If you are running a global construction company, it may be beneficial to have website versions and branding in different languages.
Website fonts
We tend to recommend Google fonts wherever possible since there is a broad range of options. Some brands will pre-determine what fonts should be used and that’s perfectly fine too. When selecting a font family to use, its best to choose options that come in various font weights. The different font weights may be, Thin, Light, Regular, Bold, Italic and Black. Font sizes are also important to consider when designing a website.
Call to Action
When creating the website design for your construction company, think about how you want visitors to interact with your site. A good website design will lead the eye through a page and draw attention to your call to action. This could be a contact form, an enquiry button or even just a phone number. Whatever it is, make sure it’s easy to find and prominently displayed on every page of your website.
Lead Generation
When potential customers visit your construction website, chances are they are going to visit your competitors websites too. Ideally you should get your potential customer to make some form of contact with you before they leave your website.
How much does a construction website cost?
The pricing for website design really does vary greatly depending on a number of factors. The website software that you choose to use, the website design company that you hire and how big or small your website all play a role in website pricing.
The functionality of your website can also change the price greatly. For example, if your website contains sophisticated calculators and forms that are custom created, the price may be far more than a simple website.
We specialise in WordPress website because it’s very flexible and allows us to evolve the website as your construction company grows. We also have solid experience and success stories in the construction industry which is why we’ve chosen to focus on this industry.
One thing to keep in mind when pricing a website is that you don’t always get what you thought you paid for. A more expensive website may not always be better than a less expensive website, so you need to do your homework.
What is the best website builder?
There are many website builders, or software out there and they all come with their own pros and cons. Wix, Squarespace, Weebly and Shopify are some of the most popular website builders that we often get asked about. When it comes to website design, functionality and SEO (search engine optimization), we believe WordPress is the clear winner.
If you’re a construction company, you know that a website is an important part of your business. But do you know why? And what should be included on your website? We trust this blog post helps you wish some ideas that could work for your business.
Every construction company if different and therefore has different needs. We’d love to discuss your options. Contact us today!